TV, Music & Movie Promos

TOP

Daryl Hall Is A Musician With A Marketing Mind


When it comes to marketing, Daryl Hall gets it. Hall is a lot of things: an American rock, R&B and soul singer, keyboardist, guitarist, songwriter and producer, and the co-founder and lead vocalist for American music duo Hall & Oates.

He’s also a super-savvy marketer.

Hall took the time to do some smart promotional advertising by wearing a custom embroidered guitar strap on his show, “Live from Daryl’s House.” The series began in 2007 as a monthly webcast at www.lfdh.com, and has now grown to include a total of four cable networks and over-the-air TV syndication to 70% of the country.

custom guitar strap

On the show, Hall invites a guest musician to jam with him in his home. He’s had the likes of Jason Mraz, Train, Neon Trees and Cee Lo Green on his show. People love it. The show has garnered acclaim from Rolling Stone, SPIN, CNN, BBC, Yahoo! Music and others.

Hall is giving fans what they want – an inside look at his life and his music, and also the chance to show off their fan status with promotional products.

Hall has created a “Live from Daryl’s House” store complete with custom logo gear to please all types of devotees. People can purchase anything from guitar straps and iPad skins to sticky notes and pepper mills (these are limited edition, folks, so get your orders in).

Then, there’s the custom apparel – the hallmark promotional item of any musician. Shoppers can select from a varied assortment of t-shirts, beanies, hoodies and even aprons.

What a great example of marketing done right. Hall didn’t miss a beat (not that we would expect him to) by wearing a promotional guitar strap when filming his show. By including promotional items for sale in his show’s online shop, Hall proves himself a marketing rock star.

He has created an opportunity for passionate fans to connect with his brand in a personal, tangible way. They’re not just hearing his music or flipping to his show – they’re proudly proclaiming their fandom each time they wear or use his custom logo products.


TOP

Custom Decals Creatively Promote Monsters University


A movie theater in Brazil scared up some marketing fun with custom decals for the Disney Pixar film Monsters University.

The theater created decals featuring cut-outs of the movie’s much-loved characters. The stickers, which were co-branded with the theater name and the movie itself, were designed to be placed over a vehicle’s headlights.

custom decals

The pieces were so subtle that drivers and their passengers may not have noticed them … until dusk fell. Then, in true Disney Pixar fashion, the magic happened.

With the custom decals in place over the headlights, the Monsters University cast popped up wherever the light shone.

Can you imagine kids’ reactions to monster figures lurking on their garage door as they pull up or shining from the dark yard beyond? It seems like a recipe for disaster.

Until, of course, they realize it’s just Mike Wazowski, James P. Sullivan, and the other friendly pupil/monsters from Monsters U.

Then, the custom decals serve their purpose: Promote Monsters University and show fans that the dark isn’t so scary – monsters and all.

Promo know-how tip:

Make your promotional decals stand out by making them reflective or even including a flashing light. Let our Brand Consultants show you all the ways to creatively use stickers and decals.


TOP

Custom Drinkware Gets A Secret-Agent Twist In Sony Promotion


Anybody see Skyfall, the latest installment of the James Bond franchise? Movie-goers in Sweden got an action-packed start to the film—and it began with custom drinkware.

Sony, one of the movie’s official sponsors, wanted to promote its Xperia smartphone (which happens to be Bond’s waterproof phone of choice). It filled promotional cups with free soda and handed them out to audience members as a nice surprise.

But the surprise wasn’t just a free soft drink—some of the logo cups contained a brand-new Xperia smartphone. Before the previews started rolling, a video popped up on screen, telling unsuspecting movie-goers that if they heard a ringing from their promotional cups, they had just won the Xperia phone inside.

What a clever, secret-agent style way to prove that the phone is waterproof. Some might be skeptical that the phones would still work after being submerged in a syrupy sweet beverage. This was the way to show them otherwise and creatively promote the Sony brand.

It was excellent guerilla marketing for Sony, which has the Xperia all over the movie (talk about great product placement), and aims to express the message: “Even a man working alone needs technology that works together.”

If you ever wondered if promotional drinkware could be exciting, here’s your proof.

 

Promo know-how tip:

As Sony shows, logo cups are great vehicles for other items. Consider placing custom candy or a promotional t-shirt inside to double your brand exposure.  

 


TOP

Promotional Products Appear In AMC’s “Breaking Bad”


The widely successful AMC show, Vince Gilligan’s brilliant “Breaking Bad,” really gets the promo culture and how using promotional products can create authenticity. The show is so realistic that it actually created a brand identity for its fictional fast-food chain, Los Pollos Hermanos (Spanish for “The Chicken Brothers”), which is, viewers know, a front for the famous blue meth manufactured by Walt White and Jesse Pinkman.

promotional air freshener

We love the way the show incorporates a promotional air freshener in episode S4E12—it takes a lot of work for TV producers to create scenes so realistic that they actually include custom promotional products.

The brand also extends to cool t-shirts, and various websites are picking up and capitalizing on the trends. Case in point: promotional t-shirts, promotional t-shirts and yet more promotional t-shirts.

Get caught up on Netflix—Season 5 just started in July 2012—and watch how the show creatively weaves in promotional products.

Promo know-how tip: Make your customers feel like an insider with your brand by using logo items.


TOP

Give Your Audience What They Want: Grateful Dead Promotional Products


Grateful Dead custom tote bag

Grateful Dead, one of Rolling Stone‘s 100 Greatest Artists Of All Time, is more than a rock legend — it’s a marketing powerhouse.

The band is selling various promotional items online at dead.net — everything from custom tote bags and t-shirts to promotional keychains and picture frames.

What a classic example of monetizing and extending a brand. The band continues to rake in money and get exposure because it’s smartly using Grateful Dead promotional products showcasing their logo.

It has a pre-established, loyal audience (hello, Deadheads!), and they’re happy to wear, carry and display promotional products that bear the Grateful Dead name. As a result, the Grateful Dead brand gets continued visibility and growth. That’s some serious promo know-how.

Promo know-how tip: If your company has a dedicated fan base, put your brand to work by selling your audience promotional products.


TOP

Promotional Products Get Fans Geared Up For Movie Release


movie marketing

Are you pumped about the opening of The Dark Knight Rises? We are, too. And we love how promotional products are being used to generate excitement for the film.

Here’s the scoop: Mountain Dew teamed up with the movie to create DewGothamCity, an online experience where Batman fans can score loads of promotional products. They first collect codes from Mountain Dew packs, earning them points to cash in on Gotham City promotional items.

Consumers can snag promotional products such as custom t-shirts, promotional belt buckles, custom watches, custom hoodies and promotional tablet skins. Each promotional item is limited edition, giving it an exclusive feel.

This campaign has great interactive elements, too. Consumers can upload their mug shot at the Gotham City Police Department, earning them a badge to become a Gothamite. They can pick up a virtual issue of The Gotham City Observer at the Gotham City convenience store or even head to the Bat Cave to see excerpts of the film before it opens.

This campaign has it all: excitement, intrigue, exclusivity and some really great promotional products.

Promo know-how tip: Promotional products can add a whole new dimension to your company’s event—whether it’s a grand opening or a tradeshow. Make it exciting by using promotional products to build suspense and keep your audience engaged.