TV, Music & Movie Promos

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Coldplay Uses Custom Wristbands At Concerts


How is British band Coldplay ramping up its concert experience? With custom wristbands that light up in rhythm to the music.

These promotional light-up bracelets are activated using a radio signal, and they’re customized with the Twitter hashtag #coldplayfilm to promote the band’s live DVD.

custom wristbands

When an entire arena is packed with concert-goers wearing these custom wristbands, the place ignites in a multicolored, flashing glow.

Guitarist Johnny Buckland tells Bauer Radio, “It looks amazing, it just makes everyone have a great time, most of all us—and it just feels so magical.”

This luminous promotion comes at a high price, though: an estimated $640,000 per concert. Singer Chris Martin is considering dropping the promotion because of its lofty price tag, the Houston Chronicle reports.

“Most of the money we’re earning on the tour is put into the wristbands,” Martin said. “We have to figure out how to keep it going without going broke because it’s a crucial part of the concert.”

Check out the custom wristbands in action during a concert.

Promo know-how tip: Light-up promotional items, especially when used in large crowds, can help amplify your brand’s message. Use them for nighttime events to maximize their effectiveness and boost that awe factor among your audience.


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Promotional T-Shirts Star In Album Pre-Release


Matisyahu delivers more than reggae fusion tracks for his fans—he also kicks in promotional t-shirts.

His new album, “Spark Seeker,” is available next month, and to drive pre-orders, Matisyahu is using promotional t-shirts as part of a collector’s edition package. The promotional t-shirts are packaged with a collector’s edition photo book, hand-signed graffiti lithographs and a limited edition gatefold double vinyl.

promotional t-shirt

Matisyahu’s fans would likely snag the new album eventually, but by using promotional t-shirts, Matisyahu is creating an unmistakable buzz.

Promo know-how tip: Make like Matisyahu and use promotional t-shirts as part of a combo package. You could tuck a promotional t-shirt inside a logo sport bottle, for example, or place a promotional t-shirt inside a custom bag.


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Case Study Monday: “It Takes A Thief” Collector’s Set


Challenge: Entertainment One was planning to re-release “It Takes a Thief”, a favorite spy television show from the sixties, and was looking for a way to refresh the classic series for contemporary markets. The company decided to sell the complete television series on a set of DVDs in an effort to modernize the iconic show in order to rekindle original fans and attract younger audiences as well. To incentivize customers to purchase the disc set, they revamped the graphics with bold colors and cutouts and were looking to include a promotional gift-with-purchase to sweeten the deal for consumers.

Solution: The client approached ePromos Account Executive Caren Aardema with the idea of including a custom coaster with the DVDs – a useful and relevant promotional giveaway considering the fact that it could be used while the customer watched the DVD in their home. The client initially inquired about a single coaster with a basic one color imprint, however, Aardema utilized her industry experience to locate a factory with custom capabilities who could produce an entire set of the coasters plus unique packaging that coordinated with the rest of the disc set. Not only was the complete set less expensive than some of eOne’s original suggestions, but the factory was also very close to the client’s distribution point, which saved the client money on freight costs and provided additional time for the custom design process.

Result: The coaster sets were completed and delivered well in advance of the release of the DVD sets. Within weeks of the initial release a second batch was scheduled for production! Consumers have responded positively to the free gift and sales of the collector’s set have exceeded expectations.


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Guerrilla Bookmarks: “Mr. and Mrs. Mishra”


This nifty guerrilla promotion comes to us all the way from India. To promote a TV series about a cunning crime-solving couple (Mr. and Mrs. Mishra), custom bookmarks were placed in the middle of mystery novels at various bookstores. Customers who were already on the lookout for some good mystery fiction were the ones on the receiving end of this promotion, so the campaign’s targeting was right on-point. Use this as a guiding example the next time you’re trying to find and distribute a promotional product that is guaranteed to reach your niche audience!

custom bookmarks


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Wicked: Souvenir Cup


My friend got her hands on this promotional cup at a showing of Wicked on Broadway the other day. Although drinks cost a pretty penny at plays in New York City, at least you get a nice souvenir cup out of the deal. Right now she’s using it as her daily coffee mug, which is a nice testament to the branding power promotional products.

wicked-souvenir cup


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A New Kind of Movie Promo


Promotional t-shirts have been used to promote countless movies, but what about promotional t-shirts for fictional businesses and organizations that were featured in movies? Well, now you can buy them. A great idea that pretty much had to happen someday, Last Exit to Nowhere sells a variety of t-shirts promoting fictional businesses from your favorite movies.

movie shirts