What’s as hot as Diet Coke’s 30th anniversary commercial? In the fashion world, it’s most definitely sunglasses. Specs have emerged as the “it” fashion statement of the year, and it’s easier than ever for businesses to jump on the trend—just hand out cool promotional sunglasses.
On catwalks around the globe, sunglasses in all shapes and styles have stolen the spotlight. And whether they’re retro, super-sized, geek-chic, colorful or minimalist, you can get custom sunglasses to capture the trend.
Even if your customers aren’t necessarily style savvy (seriously, could you distinguish between a Marni and a Burberry in a sunglasses lineup?), that’s okay. Promotional sunglasses still make a practical giveaway, especially as springtime approaches.
Give out a style to match one of these trendy shades, and your customers will be fabulously sophisticated and not even know it. Name another custom accessory that can do that.
Promo know-how tip:
Add your logo to a cleaning cloth or the sunglasses case to bump up brand exposure.