Customers who meander through gift shops want to do one thing: buy stuff. Are you handing over their merchandise in custom shopping bags? You should. It’s an effortless way to give your logo legs and get it seen by countless people.
The gift shop at Navajo Zoo in Window Rock, Arizona, is a great example of custom shopping bags at work. It came to ePromos in search of a durable, inexpensive bag in which to pack customer purchases ranging from t-shirts, pens and magnets to piggy banks and mugs.
To capture the spirit of the zoo and align with its branding—it’s the only Native American zoo in the U.S.—we took an eco-friendly slant and provided recycled Kraft custom shopping bags. The logo is a large imprint that’s immediately noticeable, and right below it is the zoo’s contact information.
“We are very happy with the bags. Many customers have given us positive feedback on the logo and style of the bag,” says Diana Harvey with the Navajo Zoo. “One customer said these bags were very original for a zoo, and another customer even requested the bag without merchandise, saying they were ‘cute and adorable.’”
Wouldn’t it be great to have customers specifically request your custom shopping bags? If you’re giving customers a bag anyways, turn it into a marketing tool by adding your logo. It serves an operational purpose, and it’s also an effective way to promote your shop.
Promo know-how tip:
Consider what’s going inside the custom shopping bags. Will the contents be large, heavy or oddly shaped? Our promotions specialists can help you find a knockout bag that’s just right for your shop.