As marketers search for ways to stand out and make an impression, many are turning to eco-friendly promo products. And for good reason – people pay attention to green. Sales of eco-friendly products in the U.S. exceeded $40 billion in 2011, according to data from various market-tracking services.
From organic food to energy-efficient light bulbs, environmentally friendly products resonate with the vast majority of the population. Seventy-one percent of people, up from 66% in 2008, care about going green, according to research from Cone Communications.
If you’re marketing to the masses, eco-friendly promo products are a shoo-in to get your message seen.
For our client, Innovative Labeling Solutions (ILS), natural products were a natural choice. Beckie Boyden, Market Specialist for the full-service label and packaging company, was heading to the Natural Products Expo West, the leading tradeshow in the natural, organic and healthy products industry. She needed promotional items to get her name out there.
“My focus market is personal care and beauty. I wanted something natural-looking but not cumbersome,” Boyden says.
A quick online search for eco-friendly promotional products pulled up ePromos – and Boyden is so glad it did.
“The show started on Thursday and I contacted ePromos the week before and was like: ‘Listen, this is going to be short notice.’ I paid that night, and my rep, Matt, had a proof to me the following day,” she says. “He put a rush on the order and I received everything before the show.”
Matt helped her select the ideal giveaway for the expo: a unique business card promotional notes and flag pack. The natural color had an eco-friendly feel that fit in perfectly at the event.
“They were unique and different, and because it was a natural products show, I wanted something that looked natural,” says Boyden. “I’m the health/green queen for ILS, so they matched the direction I’m taking in the company, and they reinforce that people can come to me for expertise. They tie everything in to what I’m trying to help with.”
Boyden’s purpose for attending the show was not only to drum up new business, but to get the word out about digital printing. Rather than simply handing out her business card, Boyden made a bold, memorable impression with her promotional giveaways.
“People were like: ‘These are so cool!’ Plus, I like having small travel items. These are nice to stick in your notebook. My company was even impressed with them,” she says.
Boyden couldn’t be happier with her promo items and her experience. “ePromos worked so fluidly. I was really impressed with your company and how you got the product out as quickly as you did,” she says. “Overall, a great experience.”