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How Hexigo Used Custom Magic 8 Balls To Shake Up The Tradeshow Experience


You don’t typically see custom Magic 8 balls at tradeshows. Pens, mints, sticky notes – these are the promos that most often prevail on the show floor.

But when you’re an exhibitor wanting to draw booth traffic and create a buzz, novelties such as Magic 8 balls are just the promo items to pique attendees’ interest.

Take it from our client, Hexigo, a collaborative decision management platform. The company was exhibiting at Dreamforce, Salesforce.com’s annual user and developer conference, and the year’s biggest cloud-computing event. It needed a way to make a creative splash and get noticed by attendees.

“They have about 130,000 attendees and some pretty big computing names speaking,” says Hexigo’s Rebecca Cattermole. “We wanted to get our brand out there to Salesforce customers.”

promotional Magic 8 balls

Considering the nature of the company, custom Magic 8 balls were spot on. Think about why people pick up Magic 8 balls in the first place. To help them make decisions – albeit in a whimsical, just-for-fun kind of way.

Decision management is what Hexigo is all about. The promos tied in with the brand perfectly.

“We used the Magic 8 balls as a leverage to ask how customers make decisions,” Cattermole says. “We actually jokingly called them our prototype.”

Have A Strategy For Your Giveaways

Anybody who’s ever been to a tradeshow knows that cool swag gets swiped quickly. Hexigo planned accordingly and reserved the Magic 8 balls for attendees who took the time to speak with a sales rep.

“We handed them out individually, and we also kept some in a bowl on our stand to try and avoid the people who were just there to collect freebies,” says Cattermole.

Sometimes at tradeshows, you just want simple promos to hand out to the masses. But Hexigo was looking to have some meaningful discussions with prospects. The Magic 8 balls allowed the company’s sales team to take a playful approach to decision making, getting people to stop by and engage in conversation.

custom Magic 8 balls

Booth signage was also spot-on, asking attendees: Does your business make good decisions? A bowlful of Magic 8 balls with Hexigo’s logo got the message across perfectly.

Show attendees were pumped up about the unique promos, and Cattermole says they were a big success overall.

“People loved them. In the mix of other giveaways, the Magic 8 balls really stood out,” she says. “And certainly they were one of the few, if only, items that had a direct link to the company and its message.”

Are Magic 8 Balls Right For Your Brand?

Magic 8 balls custom printed with your company logo are fun and memorable, no doubt, especially for corporate giveaways, fundraisers, and party favors. By customizing the answers inside, you have a totally unique giveaway for your brand.

But, you have to first determine the purpose for handing them out. What do you hope to accomplish with them? Hexigo wanted to generate brand awareness and also strike up conversations with serious prospects.

If whimsy and fun are part of your brand and marketing campaign, try shaking things up with Magic 8 balls. They’re certainly off the beaten path as far as promos go, and they leave a lasting impression about your company.


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