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Promo Products And A Movie: A Lesson In Fun Marketing


The right promo products can instantly infuse excitement and fun into your marketing. When you hand out items that people can’t wait to get their hands on, you’re not only getting your name out there – you’re building a memorable brand.

custom folding chairsFor some inspiration, take a look at what our client, Woods Rogers, is doing. The Roanoke, Virginia-based full-service law firm partnered with Downtown Roanoke Inc. to sponsor its Movies at the Tower, a community event where locals gather to watch a movie under the stars on the second Friday of every month from May through October.

As a sponsor, Woods Rogers can distribute promo products. The firm reached out to ePromos for promotional folding chairs and packages of custom cotton candy. After all, what goes better with an outdoor movie than a comfy place to sit and a tasty snack?

custom candyOn movie nights, the chairs are set up and the cotton candy is placed in shiny silver buckets. The giveaways are first come, first served, so attendees know they must act fast to score their freebies.

“This is a community event, and most of the people attending are families. For us, it’s good exposure to those looking to make financial arrangements,” says Lillian Crites Graning, Marketing Director for Woods Rogers. “Our goal is really to have them think Woods Rogers when they consider law firms.”

It’s always great marketing to reach people with something immediately useful where they are. That’s why the firm is also doing similar giveaways at baseball games and concert series throughout the summer.

“Getting our ‘stuff’ into the community gives people a warm-fuzzy when looking at a logo while eating chocolate or reaching for their WR promo umbrella to keep warm on a wet day,” Graning says. “We like to think of it as an extension of our client services.”

You don’t have to sponsor an event to build brand awareness in your community – just include fun, unique and interesting promo products in your marketing.

Graning says the sky’s the limit. “For us, they ease the branding process. There are a million ways to use promo goods.”

Promo know-how tip:

Hand out seasonal promotional products to generate an immediate buzz. Look to items such as beach towels, sunscreen and beach balls for giveaways that are timely and fun. Our Brand Consultants are brimming with ideas, so give us a call! 


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