Think promoting your business has to cost a lot? You can get huge exposure for not a lot of coin by using promotional pens. They’re an effective way to get your logo into your audience’s hands—and for cheap. There are many promo pens under $1, and you can even snag some priced under 25 cents.
Yep, it is possible to give your brand a boost with some loose change. Marketing doesn’t have to bust the budget for it to be effective.
The key to a successful promotion using bargain promotional pens is getting them in front of your target market. You don’t want your pens to be hidden behind a counter or remain packaged in a box. That’s not doing your business any good.
Instead, make your pens visible to your audience. You want them to notice your discount promotional pens, grab one (or a few) and use them often.
Our client, Crystal Title Agency, a company that provides residential and commercial title and closing services, knows how to take a promotional pen and turn it into a smart, cost-effective marketing tool.
The company is using logo pens in two ways: to boost brand awareness and to promote the business on sales calls.
“The pens were ordered for a street fair. They’re a huge hit,” says Maureen Maher with Crystal Title Agency. “We also will be using them for some of our sales reps to leave with our clients.”
It’s a smart strategy that gets the company’s name in front of thousands of people—and it doesn’t shatter the budget. That’s bang for your buck.
Promo know-how tip:
Promo pens under $1 can still have that high-end, executive feel—it’s all in the accents. Talk to our Promotions Specialists about achieving the look you want for less.