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Promotional Products Are Key For Raising Awareness


When you want to call attention to an issue or topic, promotional products give a voice to your message. They don’t get lost in the crowd—promotional products get seen, and they inspire action.

Our client, Puerto Rico for Life and Family, a Puerto Rican pro-life coalition, recently used promotional products to generate awareness about its cause. Typically people use items like awareness bracelets for these types of campaigns. It was hosting a demonstration and march in the capitol city of San Juan, and it needed logo items to distribute to attendees.

promotional products at the booth

“We are celebrating a national pro-life event, and the products serve as ‘life tools’ with the contact information of pro-life organizations on the island,” explains Event Organizer Carmen Cruz.

The event, which was endorsed by San Juan’s archbishop Roberto González Nieve, included artistic displays, educational activities, a press conference and informational booths where participants could pick up promotional products ranging from custom bags to logo pens.

promotional products

Yellow was the event’s official color, with attendees wearing yellow to show their solidarity. In keeping with the theme, ePromos provided yellow promotional products.

“People liked the items very much—especially the reusable tote bags,” Cruz says. “These products were the right choice because they’re items that people use every day.”

Cruz, a first-time ePromos customer, was nervous about the promotional products arriving in time for the event. The event wouldn’t have been as impactful if promotional items weren’t available to spread the message.

“I was very worried about the delivery date. Other companies couldn’t assure that the items would be on time, but ePromos was very confident,” she says. “I called [Promotions Specialist] Ron Denny again and again, and he was very patient, telling me that the items would be on time. They were—thank you!”

Promotional products that coordinated with the event’s theme were a highly visible and effective way to boost awareness and put useful information directly in the audience’s hands. If you want to spotlight a cause or effort, promotional products are a must.

Promo know-how tip:

Custom bags are a smart giveaway at rallies and marches because their large imprint area gains exposure to your message, and they can be filled with other promotional products. 


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