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Why Custom T-Shirts Work (And Will Always Work) At Races


Custom t-shirts are like badges of honor for participating in a race. People love receiving them and showing them off. When it comes to giveaways for marathons, races, walkathons and the like, promo t-shirts will always be a favorite.

Here’s an example of why they work so well.

Our client, Choctaw Behavioral Health, an agency that promotes healthy, substance-free living in Choctaw communities, hosted a 5K race and one-mile fun run. Called “Color Me Rez,” the color run was the first of its kind for the Mississippi Band of Choctaw Indians’ Pearl River Reservation.

The event was created to help raise money for a new cultural center. To boost registration numbers, Heather Glenn, MPP Grant Coordinator, contacted ePromos for custom t-shirts.

promotional t-shirts

“One thing all people love on the reservation is a free t-shirt,” she says.

Glenn promoted a t-shirt to the first 150 registrants, and people were so enthusiastic about it that she received more than 200 registrations by the deadline. “We were able to give everyone – including our volunteers – t-shirts,” says Glenn. “They looked great, and people of all ages were excited to get theirs.”

On race day, those who were pre-registered got their shirts from the t-shirt table and volunteers. The white custom t-shirts featured a neon green paint splash in the center with the name and year of the event. They were the perfect canvas when colored powder was tossed up into the air.

color run t-shirts

“We had a simple but fun design that really helped show what the event was,” Glenn says. “The color blob was a perfect depiction of the fun and messy event.”

Even people who weren’t involved in the race wanted a free shirt. “People liked the shirts so much they wanted one for themselves,” says Glenn.

Nearly 300 people registered for the event, generating almost $1,900 for the cultural center. “By the end of the run,” Glenn  says, “people kept saying, ‘I can’t wait for next year!’”

Just like giant foam fingers are great at sporting events, custom t-shirts are perfect for races. They’re one of those tried-and-true promo items that people simply love receiving. And they just make sense for the event. Participants can wear them during the race, and they have a tangible memento after it’s over.

Marathon organizers take note: Custom t-shirts are a must for promoting your event and providing people with a token of participation.


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