Editor’s Update (6/9/10): One of our loyal readers has pointed out that this bag ban is not actually law yet. It was approved by the State Assembly and now must be passed by the State Senate. I haven’t seen any information that suggests there is going to be any opposition to this bill in the Senate, but keep in mind it is not official law yet.
The bag backlash is growing. Yesterday, California took the first steps towards becoming the first state in the nation to enact a ban on single-use plastic bags in supermarkets, pharmacies, convenience stores, and liquor stores. If the State Senate approves the measure, shoppers will have to bring their own reusable bags, or they can purchase recycled paper bags for 5-8 cents each.
Californians currently use an estimated 19 billion plastic bags a year, which works out to about 552 for each person. Only about 5% of these bags are reused!
Whatever your opinion of the bag ban may be, it’s hard to overlook the promotional opportunity that now presents itself. Custom tote bags and promotional reusable grocery bags are already among the best-selling promo items in the industry, and you can expect demand for these products to soar as more cities and states look to reduce pollution and create new streams of tax revenue with similar bans.
Think about it. People who live in cities or states with plastic bag bans are going to graciously accept the first free bags that are offered to them! The only question you have to ask is are they going to be imprinted with your logo – or your competitor’s?