Custom coasters arenâ€™t just for protecting tabletops from water ringsâ€”theyâ€™re also a creative way to promote a public service message.
We love how Laus Beer is using custom coasters to promote its brand and responsible drinking. Â When bar goers start off their night, they see custom coasters with the message: â€śHow about a beer?â€ť along with Lausâ€™s logo.Â A custom drinking glass would have also been an option.
As the night unfolds (and the beers mount up), the message on the coasters changes as a result of the condensation from the drinks: â€śAnd a ride? If you drink, donâ€™t drive.â€ť
These custom coasters are a great reminder to enjoy the evening responsibly. They show that Laus Beer isnâ€™t in the business of simply selling cold ones, but that the brand is taking action to prevent drinking and driving.
See the clever promo here:
Promo know-how tip: Take advantage of the double imprint area on custom coasters, and promote your logo or message on both sides.