The latest example of a company allowing users to customize their product is the new Design Our Pepsi Can site. Go there and you can either use their online tools or download a template to design a Pepsi can. The winning design will be featured on millions of actual cans. We hope they choose our design submission (below), which is clearly bound to be the most breathtaking can design of the contest. We think the design is at least worth printing on a promo t-shirt.