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Promos from Around the World: Japan’s Coffee Jockey


Someone was luckier than I was last time I tried to buy a coffee from a vending machine in Japan to get a promotional product. In this case, the promo, attached to the coffee in a special compartment in the lid, is a figurine of a famous japanese jockey. Way cooler than a traditional logo coffee mug. I’m guessing it may be Yutaka Take, who seems to be the most famous jockey in Japan right now. Amongst other accomplishments, he apparently won the Japanese Triple Crown of Thoroughbred Racing last year. If this figurine is anatomically correct, it seems to indicate that while he may have the small frame typical of most successful horse jockeys, his head is surprisingly large. coffee jockey

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