Evian’s Uncoolest Bottled Water Packaging Ever

Amidst rising trends against both conspicuous consumption and bottled water, Evian has teamed up with Jean-Paul Gaultier and Baccarat to create five limited-edition bottles. (Oh my, what a pointless and ill-advised promotion you guys have come up with there!) Perhaps this is part of a bigger trend where obsolete brands hitch their wagons together in order to plummet faster.

Jean Paul Gaultier evian bottles

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