TOP

Custom Gloves Star In Greenpeace’s Push For Greener Fashion


Custom gloves are helping Greenpeace throw it down. Peacefully, of course. The world’s largest independent direct-action environmental organization is using green household gloves in its “Fashion Duel” campaign.

direct-mail promotionThe goal? To get the fashion industry to clean up its act – eco friendly promos are a great way to do this.

Turns out, those haute couture fashions come at a price to the planet, and Greenpeace is on a mission to do something about it.

The organization created a clever direct-mail promotion: a box containing a single imprinted glove and a link to the Fashion Duel challenge, a survey that invites brands to answer 25 questions about their global supply chain—from leather supply to textile production.

The direct mailing went to 15 fashion houses including Chanel, Dolce & Gabbana, Gucci and Prada. Greenpeace evaluated the responses and ranked the brands on its Fashion Duel website.

custom glovesConsumers can quickly see the couture names that are committed to greening things up – and those that didn’t score so high.

What an awesome way to use custom work gloves to send a message. The custom gloves are subtle but in-your-face at the same time, challenging dirty brands to clean it up. For a campaign focused on scrubbing away brands’ unclean behaviors, gloves were exactly the right choice.

Promo know-how tip:

Always include a call to action in your direct-mail promotions. Let our Brand Consultants help your business design a direct-mail campaign that’s  creative, inspiring and effective.

 


Leave a Reply

Your email is never published nor shared.

You may use these HTML tags and attributes:<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>