Case in point: The poolside bash hosted by Wine Awesomeness, a charitable-minded wine company, at the Solé East Resort in Montauk, New York. Guests received vibrant, electric-blue shades upon arrival, and the pool was packed with solid-white beach balls bearing the company’s logo in brilliant blue.
These promo giveaways—no doubt pool-party must-haves—set the stage for attendees to “drink, party and do good,” which, incidentally, happened to be the event’s theme.
Attendees spent the day sipping drinks, wearing their promotional sunglasses and bopping around custom beach balls while raising money for Malaria No More, a nonprofit dedicated to ridding the world of malaria. Half the proceeds of select cocktails went to the nonprofit.
Well done, Wine Awesomeness. Your promotional giveaways ramped up the fun of this pool-party-for-a-cause.
Promo know-how tip: Hand out themed promotional items at your next event—whether it’s a wine tasting or a grand opening—to extend the visibility of your company name.