Silicone bracelets have been hugely effective at raising awareness for various causes. You know those yellow Livestrong bracelets that hit the scene back in 2004? A report from Livestrong shows that 72% of people have worn the organization’s wristbands, and 44% have donated to Livestrong. The organization is approaching $500 million in fundraising as it approaches its 15th year.
So, what’s following in the fundraising footsteps of silicone bracelets? Promotional watches.
They have all the appeal of silicone bracelets, but with more functionality. And they can be customized to fit any cause, as Flex Watches, a charitable timepiece label based in San Diego, creatively shows.
We love the philanthropic angle Flex is taking with its custom silicone watches. Every color in its watch line—11 total—represents the partnership it has with different charities. At the end of the year, Flex donates 10% of profits evenly among these charities.
The company is on a mission to raise awareness about noble causes through colorful, custom watches. People can wear these timepieces to proclaim their support for organizations such as Iraq and Afghanistan Veterans of America (IAVA) (shown), a nonprofit that empowers war veterans, and Nika Water, an organization that brings clean water to kids in Kenya.
Flex shows that watches don’t just tell time—they tell stories. When you use promotional watches in a fundraising program, you’re connecting with people on a personal level. It’s then that a watch becomes more than a watch—it becomes a tool that sparks emotion and drives action. That’s smart marketing.
Promo know-how tip: Our promotions specialists can help you create your own fundraising promotion just like Flex Watches is doing. Give us a call today and start raising money for your cause.