| If you’ve never been to Japan, you probably wouldn’t guess that promotional tissues are far and away the most popular promotional product in the land of the rising sun. In all my years of living in the US (32 if you’re counting, I am not) I don’t think I’ve ever been given a packet of promotional tissues. In Tokyo, you’d be hard pressed to make the same statement after about five minutes. Why? I can’t tell you, because I don’t know. I can tell you this: as much as I love America, we are the ones missing the boat when it comes to free tissues. Think about it next time you enter a store or come out of a subway station: Would it be better if there was someone there handing you a free pack of tissues? Still not convinced? What if that someone was Santa? |
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