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Evian Bottle Blurs Line Between Packaging and Promotion


As popular opinion turns against bottled water for environmental reasons, Evian has introduced a new, ultra-fancy bottle for the fancy restaurant market. It’s an interesting approach, and the glass bottle itself looks pretty cool, especially the cut-glass base. Still, it’s perhaps to crazy to have all that design for something that, in this country, is free: good drinking water.

fancy-evian bottle


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