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Yellow Tail Tattoo in the New Yorker

Jan 25 2008
Posted in Food, Drink & Restaurant Promos, Hot Products | January 25, 2008

Here’s a promo that seems a little strange at first, but has some sense to it. Yellow Tail, which seems to be doing a pretty good job becoming the hot brand for inexpensive wine amongst young urban folk, put a promotional temporary tatoo in the New Yorker. Basically, it positions them as the hip, edgy brand in a product category that is seen as stuffy and snobby, and advertising in the New Yorker gets the attention of the kind of hip urban young adults who also drink wine. new-yorker-yellow-tail tatt
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