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Can Promotional Products Help Save Lives?


About one in eight women will develop breast cancer in her lifetime, according to the American Cancer Society, and P&G is on a mission to spread awareness by using promotional products.

promotional products

The multinational manufacturer of consumer products has launched an overseas campaign called “The Promise,” in which it uses custom rings for women to promise they’ll go in for a screening.

We’ve seen custom bracelets and watches used in awareness promos, and we love the new spin of using rings. They’re symbolic of making a commitment, and in the case of breast cancer awareness, that commitment can save lives.

P&G kicked off its promotion at 360 Degrees, a swanky nightclub situated off the coast of Jumeirah Beach Hotel in Dubai. Hundreds were in attendance, enjoying the sunset and live music.

Then, in a sort of mass proposal, guys got down on one knee and presented a ring. Only it wasn’t for a hand in marriage—it was for a promise that their loved one would get a check-up. It wasn’t just guys presenting the rings, either. Friends reached out to friends for a commitment to get checked.

Black rings symbolized a commitment to take a woman for a screening, and pink rings symbolized a promise to attend the screening. It’s kind of hard to forget when you have a tangible reminder right in front of you, slipped directly on your ring finger.

Can promotional products help save lives? P&G shows they can—one promo item and one promise at a time.

Promo know-how tip:

Hosting an event is a great way to kick off an awareness campaign and put promotional products in your audience’s hands. Consider handing out promo items as guests arrive or including them in a bag at the end of the event.


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