We found this great promotion out of Brazil that uses custom bottled water. The promotional label hits the mark perfectly, but look closely—the bottles are only partially filled.
Why only a swig of water in these promo giveaways? Because they’re promoting more than a company—they’re spreading awareness about water scarcity and the need for people to use water in a conscious way.
Darwin, the company that created the bottled water, handed them out on World Water Day. These giveaways are so powerful because they’re different (when have you received a near-empty bottle of water?), and they get people thinking about the issue at hand.
The promotional label explains that even though water is a renewable resource, the world’s water supply is limited. The custom bottled water is a tangible way to remind people that water is a precious resource that shouldn’t be wasted.
This clever promo certainly made us want to turn off the tap when we’re brushing our teeth and shorten shower times a bit. What an exceptional use of promotional products to spread awareness about a worldwide issue.
Promo know-how tip:
Use the label on your promotional bottled water to tell your brand’s story, generate awareness about a cause, or introduce a new product or service. Our Brand Consultants can offer creative tips for making the most of this promotional tool.