We love it when brands use promotional products to prove a point, and Megaman’s oversized custom calendars are spot-on.
As Europe’s third-largest producer of energy-saving light bulbs, the brand had a big case to make: Its light bulbs may cost more, but they last and last, saving consumers cash in the long run.
To demonstrate the prolonged lifespan of its bulbs, Megaman developed unique light-bulb calendars. They were designed with 365 bulb sockets, allowing a bulb to move along the calendar to mark each day.
The calendars were mounted on walls at BoConcept stores, the place to shop for designer furniture. A single light bulb was used for each of the custom calendars, staying aglow day in and day out for an entire year.
For light-bulb doubters, seeing was believing.
With the custom-designed calendars, Megaman had tangible proof that its bulbs last much longer than ordinary light bulbs.
It kept its brand in front of its target audience while they browsed accent tables and floor lamps, and it did it in an impressive way. The sheer size of the calendars made them intriguing, and they eliminated any questions about the life of the light bulbs.
Promo know-how tip:
Determine what doubts your audience may have about your brand, and use promotional products to set the story straight. Talk with our Brand Consultants about how to send a clear message with custom logo merchandise.