Luncheons. Awards. Education sessions. This is the stuff typical of National Case Management Week. But what about a winning promotional idea? What’s a way to show case managers how much they’re appreciated? After all, that’s what the week was designed for: to recognize the contributions these professionals make in the healthcare industry.
Here’s a thoughtful promotional idea from our client, Arkansas BlueCross BlueShield. The company, Arkansas’ largest health insurer, used custom pint glasses for National Case Management Week, which was celebrated October 13-19 this year.
The pint glasses were filled with treats – candy, cookies or crackers – and wrapped in cellophane with a bow as the finishing touch. The gifts were then hand-delivered to nearly 200 staff members by management.
Angelia Bethea, Blue Advantage National Accounts Quality Program Manager, says the promo gifts were exactly what the staff needed – the company no longer supplies Styrofoam cups. This promotional idea was just the way for BlueCross BlueShield to fill a need while providing a token of appreciation at the same time.
Turns out, it was the perfect way to celebrate the week. “We have received comments from staff stating how thoughtful and good-quality the glasses were,” Bethea says. “I cannot express how pleased everyone was with the glasses.”
Why It Worked
There are three main reasons this promotional idea was a winner for National Case Management Week:
1. It had “appreciation” written all over it.
These logo pint glasses weren’t dropped off on desks unfilled – they were dressed up with a bow and filled with something good to eat. BlueCross BlueShield took the promo even further by delivering them to staff members. This allowed them to say thanks face-to-face and to put a tangible gift right into employees’ hands.
2. The pint glasses were immediately useful.
With no Styrofoam cups in the breakroom anymore, staffers must bring their own drinkware to fill up at the water fountain. BlueCross BlueShield swooped in with a solution (and a thank-you) with the custom drinkware. It’s always smart to think about what recipients might need, and then provide promo items to fill that need.
3. The gifts had a high-end feel.
Glass drinkware – whether it’s pint glasses, coffee mugs or champagne flutes – have a high-perceived value. People feel like they’re getting a substantial gift when they receive glassware. When the goal is to show how much you value employees or customers, logo glassware is the way to go. And even though it looks expensive, it’s not. Many glass drinkware items are well under two bucks a piece.
When you begin prepping for National Case Management Week 2014 – or anytime you want to show appreciation to your team – make sure you have a great promotional idea to make the occasion special. Tap ePromos’ expert Brand Consultants for creative ideas and guidance.