Promotional Product Marketing Blog

Learn the best ways to market your brand with the use of promotional marketing products. Our blog gives you the best tips on ordering the right marketing merchandise to increase brand awareness within your target market. From creative marketing ideas to case studies of how others have used promotional items to promote their brand, we give you clear direction in aligning your promotional product campaign with your overall business goals.

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How To Use Promotional Products To Effectively Grow Your Business


grow your business with promotional products

Congratulations! You made your dream come true – you finally opened your own business reflective of what you are truly passionate about. That takes guts! No more working for “the man,” you are the (wo)man!

This means that it is your sole responsibility to invest the time in making sure your business becomes all that you imagine it to be. Take your business to the next level of achievement with the perfect promotional products.

Promotional products should be specifically personalized for your business. Do not choose to hand out custom candies if you are a dentist office. Those two things do not correlate, which means that customers or potential clients will be confused on your real business focus.

When ordering products, you must think of yourself in your customers’ shoes. Would you understand why exactly you are choosing that product to represent your business? It seems simple enough but, picking the perfect product can be difficult. But hey, we’re here to help you. Our Brand Consultants are ready whenever you are to make sure the products you are purchasing will have a positive effect on your business.

Another key aspect to keep in mind while searching for the perfect product is to make sure the product you choose will set you apart from competitors. Do not get me wrong, a pen is a great promotional product because it’s passed from person to person, purse to purse, etc.

But, is anyone you know going to run up to their friends at lunch and say: “Guess what! That local gym over there just gave me this awesome pen!!”

No. They’re not. They are going to say: “Guess what! That local gym over there just gave me these awesome zipper style custom ear buds! I cannot wait to use them next time I work out there.”

Maybe you do not own a gym but, you get the point. You need a product that will wow the receiver, get them talking about your business, and give them something they will genuinely enjoy.

At ePromos, we are passionate about our work – so much that it does not even feel like work a majority of the time. We pride ourselves in working with, not for, companies that feel the same way as we do and establish more successful businesses. When you pick the perfect promotional product you will know it! It will be relevant to your business proposition, it will be something that sets you apart from your competitors, and it will be something people get excited to use.

All of us at ePromos know that when you are passionate about your work, it doesn’t even feel like work.

 


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5 Promotional Products Technology Companies Can Use For Marketing


promotional product ideas for tech companies

Think of your favorite website. Whether it is a music-sharing app or a new form of social media, you are on it at least once a day guaranteed. Over 35% of the world is active on the internet, and this number is growing quickly. With smartphones making the internet more accessible than ever, tech companies are breaking barriers and creating new products competing to push ahead of the game.

The public looks at the sites they use every day online and thinks to themselves, “Why didn’t I think of this!”

Well, truth is, it’s because tech companies are smarter than the rest of us. It’s true. One step ahead of the game as always, tech companies know what will trend and what will quickly fade into the background. So to make sure your tech business is as active in promotion as it is in breaking barriers, contact ePromos for any of our diverse technological promotional products. Getting your company name out there is just the first step in becoming the most powerful and most well-known in the field of technology. Let’s take a look at some promotional products technology companies can use to promote their brands.

 1.       Promotional Screen Cleaners

If your business specializes in apps or smartphones, there are so many great giveaways to leave a permanent mark in your valued customer’s memory of their favorite tech company. With every purchase, hand out an additional customer appreciation gift. Giveaways such as full color promotional screen cleaners are inexpensive gifts that will be greatly treasured and shared with others. Every day when people wipe off their phones, they will see your logo and be more inclined to talk about your business.

2.       Custom Cell Phone Charger With Earbuds

If your tech business is looking for a more unique giveaway, a 3-in-1 cell phone charger kit with earbuds that comes in an extremely convenient small case could be imprinted with your company logo or personal message. There is nothing worse than being on the road or at the office and knowing that your phone is about to die. This kit has a USB adapter as well as an adapter for the car that will allow you to plug your smartphone in wherever you are. On top of the two chargers, the comfortable earbuds allow complete silent to the outside world and total focus on your favorite music. Handing out these cases to valued customers shows that you appreciate their loyalty and know exactly their technology needs.

3.       5-in-1 Custom Charger Sets

Don’t you hate it when you are out with a friend and ask to borrow his or her charger only to realize you do not have the same phone? It is so inconvenient that all phones have different adapters but, one of the newest, most fun promotional products ePromos offers is the 5-in-1 custom charger set. Your customized set allows people to always have the right charging cord handy and gives opportunities for sharing with everyone. With your logo imprinted on the charging cords, anyone that gets their hands on this charging kit will know your brand for having that distinct product that came in handy in that time of need.

Maybe your company is not as focused on cell phones and is more music oriented. ePromos has the hottest products in music-sharing that are guaranteed to please.

4.       Custom Bluetooth Speakers

The key to handing out successful giveaways or prizes is that they have to be something that people actually want and will use! A mini Bluetooth speaker with your logo laser engraved on it is sure to ring satisfactory to your ears and crank up the party. Don’t underestimate the speaker by its size; this compact, metal speaker exerts a clear sound that your customers can bring anywhere.

5.       Promotional Headphones

So maybe your customers aren’t into sharing. Well that’s okay; let them enjoy their music alone. The designs of the custom Atlas headphones are so in right now. Not only will your tech company be giving customers a product that is as cool and trendy as your business but, also, a product that works beautifully. Taking their new headphones with your logo imprinted on them on planes or using them at libraries is great exposure for your business as well.

Being a tech company isn’t easy. You are up against so much steady competition to be creating the newest online trends that benefit or entertain the public. Keep doing what you’re doing, and allow ePromos to tend to your marketing needs. We know we can help take your tech company to the next level.


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Top Trade Show Tips For Attendees And Exhibitors


top trade show tips

Trade shows are essential in business. Whether you are attending or exhibiting, there are a few trade show tips that can help you navigate and make them more successful. You don’t want your trade show investment to be a flop, so let’s take a look at some of the top do’s before your next event rolls around.

Tips for attending a trade show:

  • Determine why you are attending. To meet new suppliers, educate yourself on a new topic, see the latest and greatest? Once you determine the reason you’re going, how you walk the show will point back to your mission.
  • Prepare for the show and know the answers to the following questions: What are the things you need? What are things you want?
  • Attend presentations. I know it is easy to blow these off, but educating yourself on your industry and competition is key.
  • Bring plenty of business cards. You may hand them out to the exhibitors or meet a future employee walking the show.
  • Strike up conversations. You never know who you are speaking with.
  • Set appointments with the exhibitors you really want to meet with. They may not be available if you just walk by.

 

 Tips for exhibiting at a trade show:

  • Get a feel of why your audience is attending. (I’ve listed the top reasons below.)
  • Have an exciting, professional booth. Let ePromos help you.
  • Look professional in custom polo shirts or logo button-down shirts.
  • Just as I advised above, set up appointments with your top prospects and customers. Make sure to have an extra-special incentive for them at the booth. (Our technology promos have been the hottest items.)
  • Cost-effective giveaways are a must to get the casual contact to stop by. Some of our top items include: mints and gum, tote bags and drawstring bags, lip balm, car chargers, sticky notes (great for tagging your catalog!), and pens.
  • Collect data and contacts
  • Strike up conversations with everyone. Trade shows are all about face-to-face contact.
  • Follow up. You can do everything right, but not follow up on the conversations, and you have a tradeshow fail.

In a survey conducted by Skyline Exhibits and EXPO Magazine, attendees were asked why they attend trade shows, conventions, and conferences. Below are their responses.

  • See new products: 92%
  • Keep up to date on industry trends/issues: 78%
  • See many companies at one time: 75%
  • See existing suppliers: 67%
  • See specific companies or products: 67%
  • Network with colleagues and/or vendors: 65%
  • Create and/or strengthen industry relationships: 60%
  • See products in-person that were reviewed online: 57%
  • Get technical information or specifications: 52%
  • Attend seminars/workshops: 41%
  • Place orders: 25%
  • Source partners: 25%
  • Present at educational sessions: 16%
  • Because our competition attends: 14%
  • Recruit employees: 3%

Our Brand Consultants are here to talk trade shows with you. Are you unsure what promotional giveaways to choose? How many you’ll need? When to hand them out? Check out our guide to custom trade show giveaways, and then call us to get started on your trade show promos.

Do you have other tips for a successful trade show? Share them by commenting on this post.

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One Surprising Perk Of Using Promotional Caps


How many promotional caps do you own? If you’re like me, you can never have too many. Let me explain.

I was sitting in a Paul Mitchell Hair Salon with my 3-year-old, trying to get his hair cut. He hates the clippers so we can never get his hair trimmed. After spending $20 on a haircut that didn’t quite get the job done, I took the boy home and gave it a shot myself.

I was doing so well … until the guard came off the clippers.

bad haircut

So here are the positives on this home hair cut:

1)      There are no family pictures anytime soon.

2)      He’s three, so he won’t remember mommy giving him a bad haircut.

3)      All things being considered, it didn’t look that bad.

4)      It will grow back quickly.

5)      There is always a cap! (It makes him look cute anyway.)

hope's son wearing hat

Oh, how I wish I had been allowed to wear a cap back in the late 1980s.

hope in the 80s

Check out our infographic that explains just how important caps can be to your marketing campaign … or your bad haircuts.

 

 

 

 

 

 

promotional headwear

 

 


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[Infographic] An Inside Look At Who Owns Promotional Products


Eight in 10 consumers own between one and 10 promo items, according to Promotional Products Association International, and six in 10 keep them for up to two years.

Okay, great. This means people actually hang on to the promos you give them – and they keep them for the long haul.

But who are these promo-packing people?

Do you really know who’s walking around in your custom t-shirts or sipping from water bottles imprinted with your company logo?

You probably have an idea (or at least you should). Understanding your target audience is critical to the success of your marketing. If you want to reach the right people with your promotional items and your message, you have to know who they are.

Luckily, the research is there for the taking.

Check out our infographic below for insight on the people who own promotional products. This provides a great overview on demographics (so feel free to share!).

The next step is digging a little deeper for psychographic information. The idea is to create a customer profile for your business. You’ll want to go beyond the external and identify customer attitudes, behaviors, interests, values, hobbies, and more.

But all that’s for a different infographic.

Glean some information from this infographic, and if you need help determining the direction to take with your marketing, we’re happy to consult with you.

Now, let’s take a look at all the people who own promotional products.

promo-products-infographic


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Promotional Product Ideas For A Walk, Run, Or Cycle Event


Are you organizing a walk, run, or cycling event? Need some promotional product ideas? You’re in the right spot. Whether it’s for a great cause or just some friendly competition, events like these are great for bringing the community together.

People of all ages, sizes and shapes come to participate or support loved ones. Whatever the nature of your business, walkathons, marathons, cycling events, and the like give you the perfect exposure – that is, if you’re active enough to have the perfect promotional products.

5 Perfect Promotional Product Ideas

1. Custom drawstring bags.

custom drawstring bag

Let’s start with the basic race necessity. Drawstring bags allow participants to keep all their valuables in one safe spot and are still comfortable enough to wear while being active. When the #1 racer is wearing your logo, others will have to chase after it.

2. Promotional t-shirts.

logo t-shirt

Hand them out at the registration table before the race so everyone can wear your logo during the competition, or hand them out at the finish line as a congratulations gift. There’s nothing better than being so exhausted you feel you’re about to pass out and then being immediately resuscitated by an awesome new free t-shirt. Trust me – I’ve been there.

3. Logo sunscreen.

logo sunscreen packets

It’s going to be a beautiful day out! Promote your image by protecting others’.

4. Custom water bottle.

custom water bottle

This is perfect for keeping athletes’ water ice cold all day and is a lot more eco-friendly than handing out disposable bottles of water. Stay hydrated people!

5. Promotional rally towel.

custom rally towel

Give these to the athletes to wipe their excellence (or, you know, sweat) on, or you can hand out the towels to spectators to swing around in the air as the athletes race past.

All of these promotional product ideas are perfect examples of giveaways that can be used over and over again. When athletes continuously use the water bottle at their gym or rock their awesome new t-shirt around town, you and your business will be right there with them. Keep your business active by putting your logo in the hands of the active.