Promotional Product Marketing Blog

Learn the best ways to market your brand with the use of promotional marketing products. Our blog gives you the best tips on ordering the right marketing merchandise to increase brand awareness within your target market. From creative marketing ideas to case studies of how others have used promotional items to promote their brand, we give you clear direction in aligning your promotional product campaign with your overall business goals.

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First Look: 15 Fresh And Exciting Promotional Products For 2015


new promotional products of 2015

It’s January, which, in the promotional products industry, means it’s officially tradeshow season. Our team was in Orlando this week getting a jump on the year’s hottest trends at The ASI Show.

Next week, we’re off to Las Vegas to attend the promo industry’s premier event, The PPAI Expo.

So what does this mean to you, dear business owner or marketer?

It means that there are some seriously exciting things in store for you this year. If you want never-before-seen promos to give your marketing a jolt and cement your brand in the minds of your customers, we can help you do that.

Your ePromos rep is out there covering miles and miles of tradeshow floor, personally investigating the promotional products that have just hit the market. We’re scoping out the coolest, most innovative products – and we’re doing it all for you.

Is there something in particular you’re looking for? Let us know. You can see our top picks by following us on Twitter, and while you’re at it, be sure you’re following our Pinterest boards, too.

So, without further ado, let’s take a look at the promotional products that caught our eye at The ASI Show this year. (You can get your hands on these finds, too – just call your ePromos rep or click here to browse all our new additions.)

1. Essential oils.

custom essential oils

Everybody’s talking about essential oils. If your customers aren’t already using them, they’re probably curious about all the hype. Give them custom essential oils and position your brand as one that’s committed to health and wellness. They’re great for spas, massage therapists, or for any health-related campaign.

 

 2. Branded Taggie-style blankets.

custom blanket

Can we get an aww? These vibrant blankets promote your brand and baby’s development of fine motor skills. They’re designed with textured, engaging tags around the border and your logo front and center. These super-soft blankets are perfect for hospitals, birthing centers, doulas, daycare centers, and the like. Parents will love you if you give them this blanket.

 

3. The coolest, cutest clocks.

custom clock

If you’re looking for the trendiest timepieces around, we found them for you. They’re called Lolli Clocks, and they’re the new must-have watches and clocks for 2015. They’re funky. They’re bright. And they’re a great way to keep your brand top of mind.

 

4. A rockin’ custom tumbler.

custom tumbler

Your customers probably already have a logo drinkware item or two. But they don’t have this. This acrylic cup is a refreshing new take on a tumbler with its unique twist-off top, straw, and handle. Thirsty for more ideas? Click here to browse hundreds of other eye-catching drinkware styles.

 

5. A soda can topper.

custom bottle top

Spring Break is just around the corner, and we can already see this promotional product being a huge hit. So, what is it exactly? It’s a nifty item that turns soda cans into bottles. Just pop it onto the top of your favorite canned beverage, and voila, you have an instant bottled drink. It makes a fun giveaway for Spring Break promos, company picnics, outdoor events, and more.

 

6. S’well-esque water bottles.

custom water bottles

Have you seen S’well water bottles – those super-fashionable, stainless steel, insulated drinking vessels? They’re everywhere right now, and the exciting news is that your brand can jump on the trend. Custom water bottles that are strikingly similar to the popular S’well bottles have hit the promotional products market. If you want drinkware that your customers will love receiving (and using), these bottles are so of-the-moment.

 

7. Bullet custom tumblers.

Bullet custom tumblers

Behold The Bullet: The newest thing in promotional tumblers. Coated metal gives each tumbler a silver, gold, or rose-tone look for an undeniably sleek, high-end promo. Need ideas on how to use tumblers? Click here and here to see how some of our clients have used them in promotional campaigns.

 

8. The Aqua Zinger.

custom Aqua Zinger

We’re all about adding some zing. So, what exactly is this? It’s the 2015 version of a fruit-infuser bottle. It’s fresh, new, and it’s something that your customers will be excited to try out. Here’s how it works: A bottom-mounted grinder allows users to grind ingredients (fruit, mint, cucumbers, and such) while keeping the pulp below and infusing the water with subtle, refreshing flavor. Add your logo, and you have an excellent promo – especially if you’re in the health and fitness market. Check out this video to see the Aqua Zinger in action.

 

9. A great new tech set.

custom tech set

If you want the latest in technology promos, check out this custom tech gift set. It includes all the hottest tech items on the market, and everything is packed inside a custom zippered case with your logo. People will always have a need for tech items – car chargers, earphones, power banks, and more – and this promo has it all. Your company will be adored for giving out something so incredibly useful.

 

10. Juicebox chargers.

custom juicebox

They look like they belong in your kid’s lunch, and that’s what makes Juicebox chargers so unique. This promo is an instant attention-grabber. If you want to get people talking about your brand, this is the way to do it. You’ll also be giving customers something they can use. These chargers are compatible with any device to give an instant boost of power. They even include a novelty straw. How cute is that? Shop for it and other cool tech promos here.

 

11. A custom charger that looks like lipstick.

custom battery pack

Here’s a promo that’s pretty and powerful. It looks like a tube of lipstick, but it’s actually an external battery pack that holds 2500 mAh. If you’re marketing to women, this promotional product is handy and clever enough to generate some serious buzz for your brand. Order yours here.

 

12. A logo charger that talks to you.

logo charger

This custom audio car charger was a hit at The ASI Show. When you plug it in, it can be customized with a personal message from your company. A sample at the show played the familiar jingle: “Like a good neighbor, State Farm is there.” If you want to drive home a message or slogan, this charger is a clever way to do it. Here’s where you can browse for more ideas in custom logo chargers.


13. A multi-purpose cell phone accessory.

custom cell phone accessory

This custom cell phone accessory is a novel little gadget that makes an excellent (and affordable!) tech gift. At under two bucks a piece, this product is super functional. It acts as a wallet, stand, and cord wrap for earbuds. A great way to use it in your marketing? Mail it. It’s lightweight, and people love receiving a surprise in the mail.

 

14. A custom exercise band.

custom fitness band

With everyone still riding high on their New Year’s resolutions, a custom exercise band is a timely promotional giveaway. You can add your logo to a product called a Resistor Strip – an exercise band that offers a huge, full-color imprint and the option to be packaged with a 10-minute band workout card. We love this idea for gyms, rec centers, yoga studios, and the like.

 

15. A sports bottle with a hidden compartment.

custom sports bottles

Speaking of jumping on the fitness trend in the New Year, check out these custom sports bottles. They’re designed with a flip compartment for stashing earbuds or keys during or after a workout. These water bottles are perfect if you’re marketing to gym enthusiasts, runners, or cyclists, or if you’re planning a fitness-related campaign.

Let’s hear from you: What new promotional product do you want to add to your marketing in 2015?

 


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The Promotional Products Video You Need To See: Should Have Called ePromos


Should Have Called ePromos

If you subscribe to our YouTube channel, you know we produce all kinds of promotional products videos. Most are educational. Some are amusing. And then there’s this standout gem of a corporate video: “Should Have Called ePromos.”

Go on and watch.

What did you think? Funny, right?

When we set out to produce this company video, we didn’t want it to be stuffy and un-fun. That’s not who we are.

We wanted to make our customers and potential customers smile and show them in an entertaining way that ePromos is the best choice.

Well, what makes ePromos so great? Let’s take a look.

We have promo know-how.

Too many marketers, and heck, even promotional products companies, flounder about when it comes to promo items. They don’t have a real understanding of the products or why they’re being used.

That’s not the case at ePromos. We have a team of expert Brand Consultants who have worked with tens of thousands of clients over the years. We know what works. And, just as important, we know what doesn’t work. We have that promo know-how you’re not going to find anywhere else.

We offer a 110% guarantee.

Many companies say they put the customer first, but it ends up being an empty statement. At ePromos, we stand behind what we do with a 110% satisfaction guarantee.

It’s simple. We want you to be completely happy with your promotional products, and to rest assured that you’ll have the right product with the right imprint at the right time. If you don’t, your order is on us.

Our prices can’t be beat.

You have a budget. We get that. That’s why we offer a low-price guarantee so you know you’re always getting the best deal. If you find a lower total price for product, set-up, imprinting – the whole deal – within 30 days of your purchase, we’ll credit you the difference. We’ll even give you 10% off your next order.

Our website makes your job easier.

When you’re on the hunt for promotional products, the task can seem daunting. There are literally thousands and thousands of promo items to pick from, and then you have to drill down into the personalization options. The possibilities are exciting, but it can also be overwhelming if you’ve never ordered promos.

When you click over to www.epromos.com, we make it simple for you. We have a powerful site search engine and filtering system that allows you to quickly and easily narrow down your choices. Need some expert help? You can live chat with one of our Brand Consultants.

In summary

You don’t want to be the person who doesn’t call ePromos. Your life may not spiral out of control like the example in our video. You may not lose your job and end up on the street washing windshields at stop signs. Or at least, we hope you don’t.

The point is: You’re better off working with a company that knows its stuff. A company that’ll be there for you.

We are that company. Work with us.

Got any questions or comments? We’d love to hear them. Leave a reply below this post.


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The Ultimate Promo Products Feel-Good Story


donating promotional products

Last year, we told you about what happens to promo products that can’t be used for their intended purpose. We’re back at it again this year – donating unusable promotional products to Operation Christmas Child, a program that sends gift-filled shoeboxes to children around the world.   

Here’s the story.

Meet my six-year-old daughter, Aubrey Binegar. When she was turning four, she wanted to learn to be a princess. The first lesson: Princesses are kind. The second: Princesses give.

On her fourth birthday, Aubrey decided that she would ask her guests to bring items to fill boxes for Operation Christmas Child. Aubrey collected enough to fill 24 boxes and collected $20 for freight.

Of course I had to brag, and it was to one of our great suppliers: Prime. They quickly jumped on board along with Hit Promotional Products for her fifth birthday and continued their generosity this year. They provided pens, notepads, highlighters, sunglasses, drawstring tote bags, Rubiks cubes and much, much more.

Aubrey put $205 of her birthday money towards the cause ($7 a box to ship). She also enlisted the help of our church family in Mobile, Alabama. They collected money and helped pack the items with a packing party.

Combined, we packed 85 boxes and raised $490 for freight.

We hate when there is a mistake on a promotional product, but we love when it can be given to someone who needs it.

As for my daughter, I think she is growing up to be a beautiful princess inside and out!

Hope's daughter Aubrey

Hope’s daughter, Aubrey

 

Packing up the promo products

Packing up the promo products

 

filling boxes with promo products

Filling boxes with promo products

 

Aubrey donating to Operation Christmas Child

Aubrey donating to Operation Christmas Child

 

Hope's son, David, showing off a box he filled for Operation Christmas Child

Hope’s son, David, showing off a box he filled for Operation Christmas Child

 

 

 

 


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Sneak Peek: The Best New Promotional Products Of 2015


As we approach the New Year, your ePromos merchandising team is continually seeking out the best new promotional products for 2015. It’s the season for new launches, fresh ideas, and unique products to make lasting marketing impressions.

We’ve been talking to suppliers, researching trends, and culling through hundreds of innovative, creative ways to market your brand. Read on for 10 of the best picks for the upcoming year.

1. Custom Water Infuser Drops

custom water infuser drops

Flavored water infuser drops turn water into tasty fruit-flavored beverages. Each bottle will give you an average of 24 servings. That’s 24 unique impressions in every bottle! Similar to the popular MiO brand.

2. Scratch-Off Custom Desk Calendars

custom calendar

Kick off the year with a unique and interactive scratch-off calendar. Reveal interesting facts, tips, and motivations every day. Upon request, this calendar can be customized with your own personal messages. This promo provides fun all year long!

3. Corkcicle Custom Bottle Stoppers

custom bottle stopper

A new spin on your average bottle stopper, the Corkcicle keep wines chilled without watering them down. Simply freeze the Corkcicle before use. This item is designed to look like an icicle attached to a cork displaying your logo on top.

4. RoxBox Bluetooth Custom Speakers

 bluetooth custom speaker

This compact RoxBox speaker packs a big sound with exceptional sound quality. Powered with Bluetooth technology, this speaker can be used indoors and outdoors for up to five hours of listening enjoyment. The convenient carabineer hook allows for easy travel without the worry of losing the speaker. Available in four vibrant colors.

5. Custom Sunglasses Bottle Openers

 custom sunglasses

Nothing better than a two-in-one promo! Shade eyes from the sun and crack open a bottle with these two-in-one sunglasses. Combining both style and function has never been more fun. Choose from 12 fashion colors.

6. 3-In-1 Cell Phone Stand With Wallet

custom cell phone stand

This 3-in-1 cell phone stand with wallet takes the popular cell phone wallet to the next level. The u-shaped holder attached to the wallet snaps back to create a stand. The wallet adheres to the back of smartphones and easily fits credit cards, IDs and more. The stand also can be used to wrap and secure earbuds for tangle-free storage and safe keeping.

7. Custom Ice Cream Mixing Stations

custom ice cream station

This ice cream mixing station allows for gourmet ice cream at home. This set includes a marble slab, three dishes, two stainless steel mixing spades, and a bamboo base. Mix up fresh ingredients for homemade ice cream concoctions.

8. Custom Otterbox Smartphone Cases

custom otterbox cases

Smartphone cases from Otterbox are one of the best-selling smartphone cases in the retail market. Now we have them too! Otterbox cases protect smartphones from harmful damage. We offer four different styles to fit the iPhone 5/5S, iPhone 6 and the Galaxy S5.

9. Soda Bottle-Style Custom Water Bottles

custom water bottle

Get nostalgic with these vintage soda bottle-style water bottles. Top it off with one of our 12 brightly colored twist-off caps. These bottles are also BPA-free.

10. 4-In-1 Custom Charger Pen

custom charger pen

Multi-function at its best! All the tools you need are included in the 4-in-1 universal charger pen. This item includes a pen, stylus, USB connector and universal charging port. With a brushed metal finish for a sleek design, this item truly makes a statement.

Which promotional product are you most excited about giving in 2015? Leave a reply below.

 


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3 Must-Read Tips For Corporate Holiday Gifts


tips for corporate holiday gifts

You know the adage: It’s better to give than to receive. For businesses, this couldn’t be truer. More businesses are expected to give corporate holiday gifts this year than in the last six years thanks to a steadily improving economy.

Corporate holiday gifts aren’t just a nice gesture – they’re a smart way to strengthen business relationships and get things started on the right foot in the New Year.

Just look at the people on your gift list – your employees, customers, business partners. These are your company’s VIPs. These are the people who impact your revenue stream. It pays to show them some love during the holidays by giving them carefully selected corporate holiday gifts.

If scary visions of bags of money flying out the window are dancing in your head, don’t worry – you don’t have to spend a lot to show your appreciation. In fact, there’s really no hard-and-fast rule at all on how much you should spend on corporate gifts.

The most important thing, nearly all experienced gift-giving business owners would agree, is to give useful items that people actually want to receive.

The holiday season is in full swing, and your employees and customers likely expect a little something from your business. Here are three tips to keep in mind when giving corporate holiday gifts:

 1. Give an experience.

Sometimes the best gifts don’t come wrapped up with a bow – they’re ones that can be experienced. Show your employees and clients your appreciation by treating them to a special experience. Maybe it’s a dinner out or a visit to the spa. The idea is to give them something thoughtful that they can kick back and enjoy.

Ian Aronovich, president and co-founder of GovernmentAuctions.org, gives his employees movie passes for three free movies plus discounts on snacks.

“Seeing a movie in theaters nowadays is an expensive ordeal, so they make a nice treat,” he says. “It’s a great gift to get for your employees to thank them for their hard work and let them know that you appreciate them.”

Aronovich doesn’t give out generic movie passes, though. He gets his company logo stamped on the actual tickets themselves.

“By stamping the tickets,” he says, “it’s a friendly reminder that we’re looking out for them and their interests.”

It turns out many people actually keep their ticket stubs as mementos.So they get to enjoy the experience and have a lasting reminder of your business.

That’s the downside to gifting an experience – once it’s over, it’s over. There’s nothing tangible remaining. Your employees have watched the movie. Your clients have enjoyed that fancy dinner out. They don’t have a physical product to keep afterwards.

An experience is just that – an experience. But you can elevate it into something more permanent by doing what Aronovich has done.

Add your logo to those theater tickets and turn them into mementos of a great night out. Slip a restaurant gift card into a wine glass imprinted with your company logo. When you do this, your business is part of the immediate experience, and your logo sticks around long after the final credits and dessert wine.

 2. Useful gifts simply get more use.

Everybody loves receiving a gift that fills a need. If they find it helpful, they’ll keep it and use it. And, if your company logo is on the item, they will see your name each time they use it.

That’s Katya Constantine’s gift-giving philosophy. For holiday gifts, her company, DigiShopGirl Media, gives external phone batteries customized with the company logo.

“Our clients love these,” she says. “I always want to offer something that our clients will find useful.”

When you take the time and make the investment to give corporate holiday gifts, you want to make sure the items are well-received.

Cell phone-related gifts are ideal since they are used constantly throughout the day. Ninety-one percent of adults have cell phones, according to Pew Research, which means that external phone batteries – also called powerbanks – make incredibly useful gifts. As a result, Constantine’s clients are more likely to hang on to the gift and use it throughout the year.

Of course, there’s always the chance that your customers and employees already have that really great gift you’re excited to give. Some of Constantine’s clients may have phone batteries already. That’s okay.

Think of your corporate gift like a shiny, new toy. If it’s attractive, functional, and the recipient finds it useful, it has a good shot at replacing the original item. It doesn’t matter if it’s a coffee mug or a phone accessory. People are fascinated with what’s new. It’s just human nature.

3. It’s okay to mix things up.

Many companies think they need to have a one-size-fits-all strategy with their gift-giving, but that couldn’t be further from the truth.

If you want to delight your customers and employees, have some fun with your corporate holiday gifts. You don’t have to give the same items every year – and you don’t have to give everybody the same gift, either.

Kassy Perry, president and CEO of Perry Communications Group, gets creative with her holiday gifts by picking out a new theme each year and giving items around that theme. She’s given gifts such as portable grills, car emergency kits, stadium seats, beach towels, and blankets.

Her staff gets in on the action, too. Employees get their photo snapped participating in a holiday activity, and the photos go onto the company holiday card.

Perry has been doing this for 10 years and says: “It’s a blast! Our branded holiday gifts are a big deal to our clients and employees. It’s our major marketing tool each year, and we love doing it as much as our clients love receiving it.”

On deck for this year? Cell phone chargers customized with the company logo and website.

“Depending on the year, we’ll do a larger, more expensive gift for clients, and a smaller gift for our ‘friends and family.’ These are the people who might not be clients, but help contribute to our success,” she says.

You Give, You Get

When you give corporate holiday gifts, you get more out of it than you might think. You spread some holiday cheer, yes, but you also inspire the loyalty of the people who are most important to your business.

The holiday season is a time to show appreciation and to really wow your clients and employees. Give them something special now, and you’re setting the stage for a profitable, successful business relationship in the upcoming year. Here’s where to get the best custom holiday gifts of 2014.

And here are some closing words of wisdom for giving corporate holiday gifts:

tips for corporate holiday gifts

tips for corporate holiday gifts

advice for corporate holiday gifts

Tell us about your strategy for corporate holiday gifts. Leave a comment below this post!

Photo credit: Flickr

 


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4 Things To Learn From Petco’s Brilliant Promotion


holiday promotion tips

Petco has us officially excited for the holidays. We love it’s latest promotion – and not just because we’re pet people at ePromos. Petco’s Paw Prints event is an excellent way to draw customers into stores, give them a fun experience with their pets, and send them home with a tangible keepsake.

Here’s what Petco, the pet-specialty retailer with more than 1,300 locations, is doing: It’s creating some festive fun by offering shoppers the chance to make free paw print art in its stores.

People bring in their pets, paws get pressed into clay, fun gets had, and boom – Petco just created an epic brand experience. It’s suddenly way more enticing to stop into Petco than some other pet supply store.

Pet owners leave with a great promotional product – a logo tin containing their dog’s paw print smooshed into clay – and happy feelings about Petco. People love free stuff, and they naturally feel more positively about companies that give them this free stuff.

Let’s examine what makes this promotion so great. Here’s a look at the e-mail that Petco sent to customers.

Petco promotional event

It’s timely.

The holidays are on everybody’s mind, and Petco knows it. There are snowflakes on the promotional tin, snowflakes in the e-mail blast, and an overall festive feel to the whole promotion. Petco isn’t just handing out promotional products – it’s creating a holiday event at which people get to make cherished keepsakes.

What your business can do: Play into the holiday theme with something relevant to your brand. For example, bakeries might host a cookie-decorating party and give custom cookie cutters with its holiday treats. Think about something exciting that would draw your customers in. Don’t just hand out logo products – create an experience.

It’s tailored perfectly to the audience.

Petco markets to pet owners. So naturally, a paw print keepsake is something appealing to its target audience. Petco thought about who would be receiving its promotional products, and it gave items that recipients would actually want.

What your business can do: Always think about who will be on the receiving end of your promotional giveaways. What would they like to receive? And what makes sense for your brand to give away? These are two key questions to ask any time you’re planning a promotion.

It’s fun!

Petco isn’t afraid to get any hands (or paws) dirty with this promo. This isn’t some tired, ho-hum giveaway – it has all the makings of a lively, memorable in-store event. Petco is aiming to deliver an unforgettable experience for pet owners just in time for the holidays.

What your business can do: Kick up the fun factor of your promotion by getting your audience involved. Let your customers get hands-on in some way. Lowe’s does a great job of this with its Build and Grow workshops. If you want people to participate, make it fun.

It’s smart.

Petco is offering customers a coupon – $10 off $50 – when they participate in the Paw Prints event. Shoppers appreciate the savings, and Petco has just given them an incentive to spend $50. They’re already in the store for the event, and the coupon makes it enticing to browse for pet holiday gifts.

What your business can do: Round out your promotion with an appealing special offer. It doesn’t have to be a dollar-off discount, either. Coffee shops, for example, could give out coupons for free peppermint hot chocolate during the holidays. Always consider what would motivate your customers to come back.

Petco gets a lot of things right with its Paw Prints event. It’s an engaging, on-brand promotion just in time for the holidays. Your business can get in on the holiday fun, too. Just think about your audience and their interests, mix in a little fun, and you have the foundation of a smart holiday promotion.

Is your business planning a promotion or event for the holidays? Tell us about it!

Photo credit: Flickr