Promotional Product Marketing Blog

Learn the best ways to market your brand with the use of promotional marketing products. Our blog gives you the best tips on ordering the right marketing merchandise to increase brand awareness within your target market. From creative marketing ideas to case studies of how others have used promotional items to promote their brand, we give you clear direction in aligning your promotional product campaign with your overall business goals.

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Promotional Calendars: 7 Stats You Didn’t Know


You know the basics about promotional calendars. They keep your logo around for months on end, they’re perpetually useful, they’re offered in all kinds of sizes, styles, and designs, and so forth.

But did you know that calendars are the longest-lasting promotional items around? Or that they’re most popular with older consumers?

Take a look at our infographic with more useful tidbits about the promo that everyone loves to keep: the calendar.

Here’s a tip for you: Don’t wait until December to get in your calendar orders. Get started now so they’ll be ready to go long before 2015 rolls around. This way, you’ll have the best shot at securing your customers’ wall or desk space.

why-promotional-calendars-give-your-brand-a-boost-infographic


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Coffee Promotional Products That Will Perk Up Any Coffee Lover


If you want to hear about coffee promotional products, you’re in the right spot. But first, a quick back story.

Fourteen years ago this month (June), I married my best friend. I won’t bore you this time with the romantic tale, but I will tell you I tried to be the super wife in the beginning.

I would get up with my hubby at 4:45 every morning, fix a full breakfast, and make his lunch. I thought I was doing so well until after a few weeks in, he lovingly turned to me and said, “It might be best for our marriage if you stayed in bed.”

I pressed, “Is it my cooking?”

It wasn’t. (It’s awesome. Just ask our Minnesota crew.) I wasn’t a morning person then, and after 14 years, I’m still not.

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Of course there are several solutions to the chronic anti-morning person, but none bigger than the $100 billion commodity coffee industry (second only to oil).

Oh coffee, that sweet nectar that brings me to life every morning.

Believe it or not, I am the only coffee drinker in the house. (My husband doesn’t eat chocolate either … the things you find out after you are married!) But my husband knows me well. He gave me one of my favorite anniversary presents a few years ago – a Keurig machine. (Yes, ladies, he’s a keeper.)

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So what does all of this have to do with ePromos and promotional products? Well, with coffee being the second largest commodity market, there is a major opportunity to be in front of your customers.

One way to do this (that’s very near and dear to my heart) is the Tervis Tumbler. These great mugs can be decorated in so many creative ways, and they bring co-branding to a whole new level.

Since I am a Keurig fanatic, I’d like to introduce you to some of our newest products: the custom K-Cup and the K-Cup case.

custom Keurig cups

Your options are endless when it comes to marketing to coffee drinkers such as me. Disposable cups, coffee sleeves, endless mug choices and more.

What coffee item can you not live without? Share on ePromos’ Facebook page.

 

 

 


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Great Moscow Mule Recipe (And Where To Buy Those Copper Mugs!)


Moscow mule copper mug

It’s been said that the mug makes the mule. If you’re mixing up Moscow mules, there’s nothing like promotional copper mugs to keep the drink ice cold – and your logo front and center.

If you haven’t noticed, the Moscow mule is the cocktail du jour. It’s a snappy blend of vodka, ginger beer, and lime, and it’s always served in a copper mug. In fact, it’s that telltale mug that makes the drink so easy to spot.

Dale DeGroff, a master mixologist and one of the most revered cocktail historians around, has said that the drink was first served in a copper mug engraved with two mules kicking up their heels.

But why copper? The general consensus is that a copper mug keeps the cocktail much colder than a normal glass. If you’ve ever had a Moscow mule in anything other than a copper mug, you can likely confirm this.

A Look Back

The story behind the Moscow mule is an interesting one. In the 1940s, two distributors – one selling ginger beer and the other selling Smirnoff vodka – found themselves in a pinch. No one was buying their products. At the time, people much preferred gin and whiskey.

So the distributors, in what turned out to be a genius move, experimented with combining the vodka and ginger beer. They added some lime, and voila – the first Moscow mule was created.

While this is the classic version, there are many ways to mix up a Moscow mule. Some people like to add crushed mint first; others like to top it off with freshly grated ginger. And still others like to add a few drops of Angostura bitters to give the cocktail some color and aroma while not altering the flavor.

And then there’s the vodka. Smirnoff is the brand behind the drink, but Moscow mules can be enjoyed with any kind of vodka: Russian Standard, Grey Goose, Svedka, Square One, or Stoli are some great options to try.

You can also swap out the ginger beer for ginger ale (just spice it up with a little cardamom), or even rum for a totally different twist on the cocktail – it’s called a Dark and Stormy. If you like your drinks sweet, this is the way to go.

If you substitute the vodka for bourbon, it’s called a Kentucky mule. Opt for gin instead of vodka, and you have a Gin mule. It just depends what spirit you’re in the mood for.

Moscow mule printed copper mug

The Role Of The Mug

Back to the history behind the buzz. The tale goes that a third partner joined in. Needing to offload a surplus of copper mugs that wouldn’t sell, the trio brought their concoction and mugs to bartenders far and wide.

The cocktail and mugs were a hit, and the rest is history. The Moscow mule is credited with reviving the vodka industry in the U.S., tripling the sales of vodka in the 1950s.

Fast forward a few decades, and the simple, sweet cocktail has once again gone mainstream – and real connoisseurs know that it has to be served in a copper mug. A Collins glass (or any other glass) just won’t do. The mug, does, in fact, make the mule. The copper keeps it perfectly chilled, making it a must for this particular drink.

Clamoring For Copper

As the drink continues to surge in popularity once again, copper mugs have become a hot commodity at bars and restaurants. People can’t get enough of the copper mugs, and they’re starting to swipe them from right under bartenders’ noses.

Retailers can’t keep up with demand. At places like Crate & Barrel and Sur La Table, copper mugs are flying off shelves, and the stores have to scramble to keep them in stock.

So, what does this mean for marketers? Now’s the time to customize copper mugs for your brand.

There’s no better drinkware of the moment than promotional copper mugs. They’re trendy, people want them, and they’re a fantastic opportunity to put your logo in the limelight. Here are a few ways your company can use them:

Commemorative items

Copper mugs aren’t just incredibly popular this summer – they’re also incredibly versatile. They make great take-home items to memorialize any event, whether you’re hosting an awards night or a company picnic. Every time recipients reach for the mug at home, they’ll be reminded of the fun times they enjoyed at your event.

Corporate meetings and incentive trips

Are you getting the staff together for a big meeting this summer? What about treating team members to an incentive trip? Use copper mugs to celebrate the occasion. They’ll help employees bond (booze brings everyone together!), and when staffers are back home, the mugs serve as a fun souvenir of the trip.

Gift-with-purchase promotions

If you own a restaurant or bar, copper mugs are a golden gift-with-purchase opportunity. Free stuff makes people want to buy. Offer customers a free Moscow mule when they buy the mug. RaceTrac convenience stores are running a similar promotion this summer (only with soft drinks and frozen beverages, not alcohol.)

Customer service

You might be wondering how copper mugs can help you kick up your customer service, but they can. We recently came across a great customer service story on Hotwire. A reviewer mentioned that he tried to purchase copper mugs at the Four Seasons Las Vegas PRESS bar, and “all of a sudden,” they appeared in his room. Kudos to the Four Seasons for using these mugs to make the guest’s stay unforgettable.

No matter how you use them, coveted, on-trend products are great ingredients for an effective promotion to build your brand. If you want more ideas on developing a promotion using copper Moscow mule mugs, one of our Brand Consultants would be happy to help.

Click here for the best printed copper mug, and check out the recipe below to concoct your own Moscow mule.

Recipe: Moscow Mule Cocktail

3 oz. ginger beer
1 ½ oz. vodka
Fresh lime juice from half a lime

Fill your copper mug with crushed ice and pour the vodka over top. Give it a good squeeze of lime juice. Top with ginger beer and stir. Garnish with lime slice or fresh mint.

Are you a fan of Moscow mules? What do you think – does the mug make the mule?


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5 Clever New Ways To Promote Your Brand


5 just released promotional products

So, you want to promote your brand. And, you want to do it in a fresh, compelling way. You’re not alone. Our customers often ask us to point out what’s new. They’re looking for those never-before-seen promos to really wow their audience.

Well, have we got some ideas for any marketer looking for the latest in promotional giveaways.

Allow us to serve up five creative items to get your brand seen and remembered. Promos stick in people’s minds – especially those giveaways that are a mix of unique and useful all rolled into one.

Here’s a selection of some of our newly released promotional items. Want to see more? Click here to shop our full collection of hot and new promotional products.

1. Large camouflage trunk logo caddy

camouflage-logo-caddy

Here’s a way to win over the heart of any outdoor enthusiast. This custom camo caddy has everything hunters and sportsmen need for transporting the essentials. When they pop the trunk and tote it around, your logo is right there.

 

2. Plastic shatterproof customized wine glass

shatterproof-customized-wine-glass

Summertime is prime time for picnics, festivals, and concerts, and you know what that calls for – wine! But since glass is just so darn fragile, serve the spirits in plastic instead. These shatterproof wine glasses are BPA-free, customized with your logo, and perfectly chic for your next event. (Oh, and they’re reusable too.)

 

3. Mini angry mood wobbler custom stress balls

mini-angry-mood-wobbler-custom-stress-balls

Want to get customers fired up about your brand? This logo stress reliever will do it. You can’t help but grab this peeved promo and give it a squeeze. Not into the angry face? Pick from four other moods to best suit your company or campaign.

 

4. Full-color single promotional coffee pods

promotional-coffee-pods

About 83% of U.S. adults drink coffee daily, according to USA Today. Your customers are likely reaching for a cup, and these custom coffee pods will make their morning. They’re individually labeled with your company logo, and work with single-serve coffee brewers. You can also get more of the branded brew with our coffee pod packs – each one includes 18 pods.

  

5. Full-color 5-in-1 custom charger cord set

custom-charger-cord-set

Everybody loves tech promos. This one’s especially handy because it allows users to charge multiple devices at once. They don’t have to worry about tangled up cords or not having the right one – it’s all right there in a colorful, convenient charger cord set that’s printed with your full-color logo.

New promos are always exciting. People love getting their hands on items they haven’t seen before. Indulge them while getting your brand come nice exposure.

What new products would you pick to promote your brand? Tell us your favorites in the comments!

 

 


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The Buzz On Promotional Stress Balls


Promotional stress balls: They’re one of those versatile giveaways that everyone can use. I don’t know if I’ve ever met a single person who has not been stressed out at one time or another in their lives. It affects us every day, so why not do something about it? Squeezing a stress ball releases tense energy and immediately helps you relax, but there’s more to stress balls than just the obvious.

Make a statement with your custom stress balls! With so many unique shapes and designs to choose from, you can take a spin on your brand and stand out with the right stress ball. With over 400 stress balls to choose from, ePromos is sure to have a stress reliever to fit your needs and make your business unforgettable. Check out our 11 stress ball categories for some out-of-the-box ideas. We have everything from food to animals to people and much more.

Get Your Brand Noticed

Having a stress reliever on your desk is a great way to make your brand stand out. Naturally people will want to pick up the stress reliever, examine it, give it a squeeze and talk about it, which puts your logo front and center while leaving a lasting impression. The more memorable the stress reliever, the more memorable the brand. The key is to pick a stress ball that demands attention.

custom stressball

I can’t resist giving this dragon a squeeze. It’s so unique!

I’m guilty of this myself! One of our merchandise coordinators has several stress balls on her desk, and on more than one occasion I’ve found myself picking the dragon stress ball up without a second thought, creating a natural conversation starter.

Everyone is unique. Embracing self-expression can enhance your workplace environment. Why not let workers express themselves and show some of their personality with our mood wobbler stress balls? With five emotions to choose from, your team can select a stress ball that fits their mood or personality. Choose from happy, apathetic, angry, stressed, or wacky. They are also a great way to add some humor to your giveaways as people try to decide which mood best describes them.

mood wobbler stress balls

So what’s hot in stress balls? This is what we are raving about:

Themes that are hot include:

1. Energy conservation and technology
2. Camouflage stress balls. This is no surprise with camo prints being such a hot trend.
3. Two-in-one promos. My personal favorite is our smiley guy cell phone stand!
4. Motivational phrases. Don’t forget to check out our brand new inspiring phrases!

logo stress balls

 


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13 Neon Promotional Items To Electrify Your Brand This Summer


Neon promotional items are so fitting for summer. You see bright hues everywhere: apparel, beach towels, nail polish. It only makes sense that promo items follow the neon trend. Neon is, after all, the unofficial color of the season.

For marketers, fluorescent promos are just the way to go bold and bright – and get their brands noticed. This is especially true if you’re marketing to summer travelers.

Two-thirds (66%) of U.S. adults plan to take a leisure trip this summer, according to a new AAA survey. These travelers will hit the road a few times, averaging 3.5 trips during the summer months.

Your brand should go along on these getaways. Think about what travelers need when they’re setting off for a new destination. A great bag for toting to the pool or beach? A handy luggage tag for easily spotting their gear? How about some summer must-haves – sunglasses, sunscreen, or lip balm?

Now, take these promos up a notch – get them in the neon shades of summer. We’ve put together an infographic with 13 neon promotional products to supercharge your promos this summer. Take a look and share!

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