Promotional Product Marketing Blog

Summer is a great time to heat up your marketing (and your sales) with promotional products. People are excited to dive into a new season, and your brand appears modern and fresh when you hand out season-specific items.

There are those promotional products—think pens and tumblers, for example—that are smart giveaways any time of year. Now’s the time to mix things up and keep things interesting by handing out promotional gifts your audience can use in the summer season.

Here are 10 promotional ideas to make your brand sizzle this summer:

 

 1. When your customers are soaking up rays, everybody at the pool or beach will see your logo on the always stylish Rubberized Promotional Sunglasses. They even provide 100% UVA and UVB protection.

 

 

 

 

 

 

2. Much of summertime is spent outdoors, making the Folding Personalized Chair a smart promotional gift. Customers will want to tote it everywhere—from backyard gatherings to campouts.

 

 

 

 

 

 

3. Associate your brand with the Nike name and give golfers what they need to excel on the course: Nike Power Distance Promo Golf Balls.

 

 

 

 

 

 

 

 

4. Made from a quick-drying fabric and designed with a grommet and hook, the Microfiber Promotional Golf Towel is a fast favorite among golfers.

 

 

 

 

 

 

 

5. The Lightweight Promotional Beach Towel is a summer must. It keeps your logo top of mind every time customers need to towel off.

 

 

 

 

 

 

 

6. Promote your brand and summertime fun with this Promotional Beach Ball. Choose from two-tone or solid translucent colors.

 

 

 

 

 

 

 

 

7. Sun protection is convenient and colorful with Zinc Promo Sunblock, which is offered in five different colors. Your logo is imprinted on the clear tube.

 

 

 

 

 

 

 

8. The Plastic Promotional Flyer sparks brand awareness and fun and games. Add a paper plate, and it doubles as a plate at company picnics.

 

 

 

 

 

 

 

9. Personalize the Waterproof Imprinted Cellphone Pouch for a handy promotional giveaway your customers will use all summer long.

 

 

 

 

 

 

 

10. Hand out the Folding Travel Promo Umbrella, and your company will be a hero when a summer rainstorm pops up. It packs conveniently into a logo travel case.

 

 

 

 

 

 

 

 

 

Promotional products can rock marketing campaigns, but don’t overlook their softer side—they’re also perfect for personalizing a wedding.

Every couple wants their wedding day to be unique and unforgettable, and custom products are just the way to infuse the big day with an extra-special touch. They can showcase the personality of the couple, and they can enrich the entire wedding experience for everyone involved.

U.S. couples spend an average of $25,000 on their big day, according to The Wedding Report, Inc. With that kind of investment, guests should remember the wedding.

Promotional products ensure that the big day lives on. They commemorate the couple and the wedding, and they’re lasting reminders of the day that two people said “I do.”

Don’t think promotional products can only be used as wedding favors. We adore buttermints in personalized wrappers as much as the next wedding guest, but there are many other ways to personalize your wedding with custom products.

Here are some ideas for using promotional products to turn a wedding into a gorgeous, personalized experience:

Welcome out-of-towners.

When far-flung wedding guests arrive for the big day, treat them to custom bottled water and personalized snack packs. Go the extra mile by creating welcome packages containing custom bottles of shampoo or lotion. They’ll appreciate the kind gesture, and couples will be creating a personalized experience right from the start.

Thank the bridal party.

Promotional products become lasting keepsakes for bridesmaids and groomsmen. Whether it’s personalized tote bags or custom stainless steel water bottles, custom gifts are symbols of friendship and appreciation.

Enhance the décor.

Personalized banners or signs can both welcome and direct guests. Display them outside the venue, and station them at various places around the reception. Custom tabletop runners make a beautiful addition to the décor, as well as custom beverage napkins and personalized coasters.

Send guests home with something special.

Giving out unique wedding favors is one of the best ways to make a wedding memorable. Custom products can be trend-setting or traditional—it’s all up to the bride and groom. Custom seed packets capture the spirit of outdoor weddings, while wrapped custom candy is a classic, timeless wedding favor.

Promotional products are a way to make a wedding unlike any other. They’re custom-made specifically for the event, giving it a personal, distinctive feel. When store-bought favors and gifts just won’t do, elevate the experience with custom products.

Promo know-how tip:

Incorporate wedding colors into the promotional products or the imprint. Our Brand Consultants can work with you on every detail.

 

We love it when brands use promotional products to prove a point, and Megaman’s oversized custom calendars are spot-on.

As Europe’s third-largest producer of energy-saving light bulbs, the brand had a big case to make: Its light bulbs may cost more, but they last and last, saving consumers cash in the long run.

To demonstrate the prolonged lifespan of its bulbs, Megaman developed unique light-bulb calendars. They were designed with 365 bulb sockets, allowing a bulb to move along the calendar to mark each day.

The calendars were mounted on walls at BoConcept stores, the place to shop for designer furniture. A single light bulb was used for each of the custom calendars, staying aglow day in and day out for an entire year.

For light-bulb doubters, seeing was believing.

With the custom-designed calendars, Megaman had tangible proof that its bulbs last much longer than ordinary light bulbs.

It kept its brand in front of its target audience while they browsed accent tables and floor lamps, and it did it in an impressive way. The sheer size of the calendars made them intriguing, and they eliminated any questions about the life of the light bulbs.

Promo know-how tip:

Determine what doubts your audience may have about your brand, and use promotional products to set the story straight. Talk with our Brand Consultants about how to send a clear message with custom logo merchandise.

 

Your brand deserves all the attention it can get. That’s why promotional products are a marketing must—they’re tangible reminders of your business. One glance at a promotional item, and your brand pops right back into your audience’s mind.

Here are some tips when using promotional products to make your brand stand out.

Make them interesting.

What stands out more: a pen or a flying, shrieking promotional monkey? If your goal is to grab attention, opt for promotional products that do exactly that: capture attention. Choose items that are fascinating, quirky or different.

Tailor them to your audience.

Put some thought into the promotional items you hand out. Use them to make people feel like individuals, and to show them that you care about their interests. Don’t give out promo items just to give them out—tailor them specifically to who you want to reach.

Use them to tout your brand’s uniqueness.

What do you offer that’s different from competing brands? Use promotional products to emphasize why your brand is the “it” brand. Include your tagline or messaging on your giveaways to remind your audience.

Engage your audience with them.

Think of promotional products as conversation starters. Don’t just leave them at your tradeshow booth for attendees to grab as they’re walking by. Don’t just mail your customers a freebie and never follow up. Strike up a dialogue. When you communicate with your audience, it gets them excited about your brand. They can see there’s someone behind the company name.

If you want an audience that’s invested in your brand, they have to know about your brand. Promotional products are part of the process. They keep your logo visible and your brand top of mind.

Promo know-how tip:

Promotional products in bright, vibrant colors are immediate attention-getters. Colorful imprints have a similar effect. Work with our Brand Consultants for ways to set your brand apart with promo items.

You may have had a swig of wine to loosen up before a job interview, but what about sending the vino to your interviewer? Custom wine bottles, it turns out, can be just the thing to set yourself apart in a competitive job market.

We applaud Ben Egnal’s creative self-promotion using custom logo wine. The Canadian art director, hungry for his next gig, sent custom-designed bottles of wine to creative directors in lieu of a traditional resume.

Egnal showcased his credentials on the back, and was even thoughtful enough to include a self-portrait on the front of the label.

The wine, “a polished mellow wine with a warm body and a cheesy finish,” sounds intriguing. It also hints at Egnal’s good humor, which is a great trait to have in the creative world.

With a self-promotion using custom wine bottles, there’s no doubt Egnal has a promising future ahead of him. It’s different than what everybody else is doing, and it’s a gesture that his target audience (creative directors) will remember.

Promo know-how tip:

Use promotional products to spotlight something unique about your company or your personal brand. If you’re in the restaurant industry (or you want to be), for example, opt for kitchen promotional products. Tap our Brand Consultants for creative ideas.

Practicality matters when giving out promotional products. People will happily accept items that are useful or that simplify their lives in some way.

And when they reach for your promotional bag or sip from your custom coffee mug, for example, your brand benefits from the exposure.

Our client, the Yakima Union Gospel Mission (YUGM), a Yakima, Washington-based organization that has served the homeless community since 1936, is a prime example of how practical promotional products can be used.

The rescue mission, which offers 10 different programs on three different campuses, amasses a huge amount of volunteer hours—9,000—each month.

“Our volunteers are how we’re able to care with compassion for the people that come across our property,” says YUGM’s Sara Holtzinger.

Holtzinger wanted to do something special for her team of volunteers, and she also wanted to get YUGM’s logo out in the community.

She contacted ePromos for the solution: custom drawstring bags that showcase YUGM’s logo as a bold imprint on the back.

“It’s a very practical way of carrying everyday things. You can bring it to work, to the grocery store, to the gym,” she says. “But it wasn’t just a gift. It was also a way to expand our branding in the community.”

Volunteers received the custom bags at an annual volunteer breakfast, and new volunteers continue to receive the bags.

“People are very appreciative,” Holtzinger says. “It’s not a plaque. It’s not thrown away or stuffed in a corner. It’s something they can use. The practicality is what makes it a success, and my success is measured by seeing people use the bags in all different places.”

Promo know-how tip:

Narrow down your target market to select the most practical promotional products for that audience. With thousands of options available, let our Brand Consultants offer their expertise.