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Custom Lotion Sparks An ‘Eau’-Lection


Election-themed promotions are everywhere, and one that we find particularly creative uses custom lotion.

Bliss, the luxe beauty brand that’s made a name for itself with playful product titles, has launched a face-off between two limited-edition varieties of custom lotion: ‘O’bama and ‘Mint’ Romney.

custom lotion

Keeping true to party colors, the orange-scented ‘O’bama lotion is packaged in blue, and the minty ‘Mint’ Romney moisturizer is in red. Customers can pick a bottle for free after they spend $50 on Bliss products, or they can head to a Bliss spa location and snag one for $6.

How cleverly capitalistic of Bliss: Make the custom lotion a gift with purchase to inspire more spending, or draw people into a spa for some pre-voting pampering. That’s smart marketing with a political twist.

Of course, it’s all in good fun. Bliss’s president, Mike Indursky, told The New York Times: “There’s a lot of mean-spirited politicking going on. So we thought, ‘Why not have fun with it?’”

The custom lotion first appeared as giveaways at the Republican and Democratic conventions, and Bliss staffers polled attendees which candidate and corresponding scent they preferred. The company continues its ‘eau’-lection on Facebook and Twitter. ‘O’bama leads at 62% with ‘Mint’ Romney at 38%.

Bliss’s tagline for the lotion says it all: May the best scent win!

Promo know-how tip: Custom lotion and other promotional beauty products make excellent giveaways—especially when you’re targeting an all-female audience.


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