Did Promos Help Make the Difference for Obama in Iowa?

Senator Barack Obama won the Iowa Democratic primary with 38% of the vote, despite the fact that Hillary Clinton was seen as the front-runner for most of 2007. Could better, more innovative promos have something to do with it? It would be hard to prove, but Obama’s online store does contain a wide variety of promos, including unusual new items like ringtones. He’s also got some great taglines, like “Fired up, ready to go!”

obama stickers

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