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Sweet Swag From The 57th Presidential Inauguration


Yesterday was Inauguration Day, folks, and today almost a million people are expected to crowd the National Mall to hear President Obama’s inaugural address. If you’re itching to commemorate the ceremonial occasion, there’s plenty of inauguration swag for sale—and it’s awesome.

inauguration swag 2013

From pop art buttons and pullovers to tube socks and designer tote bags, the political merchandise extends far beyond the buttons that have been political mainstays since George Washington’s inauguration in 1789.

Obama supporters can snap up their swag online or at an official merchandise store in D.C. The Presidential Inaugural Committee (PIC), which sells the gear, says this year’s hottest items are tube socks, and yes, promo buttons. You can’t beat a classic, we guess.

For those throwing inauguration parties (if that’s your thing), there are champagne flutes to toast President Obama and even donkey-shaped cookie cutters to keep the snacks politically themed.

Of course, for those who want to show off the lovable First Dog, there’s plenty of Bo swag for sale, ranging from baby onesies featuring Bo’s pawprint to Snow Bo buttons.

Supporters can score swag at all price points, too. Buttons are two for $5, and for a cool $7,500, they can get an official medallion set with medallions cast in bronze, silver and gold. Talk about a major conversation piece for the home.

All the swag, from lapel pins to blankets, are American-made, and all proceeds benefit the 2013 PIC.

“They’re special reminders of the historic events of the weekend, and allow people to take a piece of the weekend home,” Matt Bevon, PIC national spokesperson, said in a TODAY article.

Even the President himself and Vice President Biden are receiving some swag today: Lenox crystal vases. It’s proof that when there’s a meaningful event, promotional products are just the way to commemorate it.


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