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Coming to Grips with Your, Um, Logo…


ogc logo

So, as reported by the Telegraph, there has been some recent controversy over the new logo for the Office of Government Commerce. In essence, when turned on its side, some find it suggests onanism. According to the article, “…the graphic was already proudly etched on mousemats and pens before it was unveiled for employees, who spotted the clanger within seconds. Staff have apparently now stripped their office of souvenirs bearing the logo, which could appear on eBay within days.” A spokesman for OGC said: “It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters OGC – and it is not inappropriate to an organisation that’s looking to have a firm grip on Government spend.” Or, basically, they seem to be taking it in stride. The moral of the story? Next time, go with lowercase. ogc rotated

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