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New York Looks to Revamp “I (heart) NY” Campaign


According to the NY Daily News, New York state officials have requested creative input from leading marketing and advertising agencies in a campaign to “re-energize” the 30-year-old I Love New York brand. Probably the most successful and well-known city brands in the world, it will be interesting to see how today’s top brand strategists can update and improve it. Of course, the familiar I (heart) NY logo isn’t about to disappear any time soon.

i-heart-ny keychain


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