At least since Warhol, and probably before, there’s been a fine line between promotion, advertising and art. At its most creative, advertising occasionally approaches promotional art. More often, it doesn’t. In fact, it often borrows from quirky or cool non-commercial sources and sucks the life out of them. Perhaps it has to be that way. If great art were easy, the world would be very different, and more awesome. Assuming that advertising and promotion are still limited by the need to achieve specific commercial goals, and that we’ll still be borrowing ideas from non-commercial sources, I think there’s still room to promote in ways that are more interesting, more exciting and more beautiful. With that in mind, what can we learn from the total crisis panic button?