Promo Sales Hit $19.44 Billion in 2007

Overall promotional sales were up for the 5th year in a row, reaching $19.44 billion in the US. That’s about 3.5% growth, which is modest unless you compare it with many other media: newspapers (down 9%), television (down 4%), business magazines (down 4%), etc. Other bright spots in advertising include event sponsorships (which often include promo use), outdoor, and internet advertising. For 2008, most promotional product suppliers predicted growth, a tough call in this economy. However, if advertising dollars continue to flow our way from mass media, it just might happen. (Industry data from the PPAI 2007-promotional-product sa

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