With the holidays fast approaching, ’tis the season to think about corporate holiday gifts. They’re one of the most effective ways to polish your company’s image and earn your customers’ loyalty going into the New Year.
Plus, your clients, associates and business partners are likely expecting at least a little something from you. If they’ve worked with you all year, the gesture of a business holiday gift shows you value the relationship—you’re not just in it for your benefit.
When you give corporate holiday gifts, you …
1. Make your business stand out.
Think your customers won’t take note if you send them a luxurious embroidered blanket or a ribbon-tied box of gourmet brownies? Oh, they’ll notice. And what’s great about business holiday gifts is that it doesn’t matter what the gift is, as long as it’s thoughtfully selected. Whether you give something sparkly or sumptuous, exciting or elegant, your customers won’t forget it.
2. Highlight your company’s core values.
What’s at the heart of your company: ingenuity, tradition, forward-thinking, a commitment to quality? Your corporate holiday gifts can express these values in a tangible way. When you give your clients a meaningful, carefully selected gift, it leaves a lasting impression on them and speaks volumes about your business.
3. Show your appreciation.
Business holiday gifts aren’t about blasting your brand to recipients—they’re about expressing your gratitude for their business. Your company wouldn’t exist without your customers, so say thanks with personalized gifts. Consider your audience and give them something they’ll be genuinely happy to receive.
4. Strengthen your brand.
Business holiday gifts are a win-win: you’re gifting something special to your audience, and you’re getting your name out there, too. Just keep it subtle with your branding so your gift doesn’t seem insincere. Try using a tone-on-tone imprint or color scheme that coordinates with your logo for more understated branding.
5. Solidify your business relationships.
Start the New Year off on the right foot with your valued customers by giving them well-chosen corporate holiday gifts. It shows that their business is important to you and that you’re committed to working with them in the coming year. The key is to choose something special—you don’t want to select promotional items you normally give. This is the time of year to wow them.
The holidays can be a magical time of year for your marketing and your brand when you give corporate holiday gifts. Whether you aim to impress or you simply want to send season’s greetings, your audience will appreciate the gesture, and you’ll be establishing an emotional bond that will last long into the New Year.
Promo know-how tip:
Make your holiday gift budget go further by segmenting your audience into groups and sending gifts based on the level of the business relationship.