Alli is an over the counter weight loss drug that apparently inhibits the body from absorbing some of the fat in the food one eats. And the thing about Alli that’s most interesting to me is the travel pill case it comes with.
Knowing that weight loss products typically have a negative association (i.e., you think about the fact that you need to lose weight), Alli was carefully designed to focus on positive emotions, starting with its name, which is pronounced ‘ally.’ The travel pill holder that comes with it can hold three pills, one for each meal of the day, but more importantly it is actually designed to be held and to emulate the feeling of holding someone’s hand. According to GlaxoSmithKline, it’s something “the dieter can hold on to while letting go of past eating habits. The brand connects in your hand.”