BMW Direct Mail Promo Mp3 Player

Here’s an awesome direct mail promo done by BMW. They found a targeted market, Porsche drivers, and sent them an envelope containing an Mp3 player. On the Mp3 player was a spoken message inviting them to a special test drive. According to the agency, 72% of people actually accepted the invitation, an amazing response rate! (via Direct Daily)

bmw-mp3 player

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