Coat Hanger Direct Mail

Some of the best promotional products make great advertising because they’re useful and the recipient gets repeated exposure to the brand and message while developing a positive view of the company or organization that gave out the promo. Other times, the use of a product is functioning primarily as an attention getter, as in this case. We’ve actually featured some cool, recycled coat hangers recently, but in this case, the hangers were part of a direct mail piece for a newspaper marketing association, which doesn’t really have anything to do with coat hangers, but did benefit from having a mailing that was more effective because it was more striking.

coat-hanger-direct mail

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