Cream Filling Is Overrated Anyway

Continuing last week’s edible advertising trend, here we have a clever Prison Break cake promo that was sent out to media companies and critics. Each one of these ordinary-looking cakes contains a concealed message baked into it – a metal file imprinted with information about the upcoming season premiere. The old bake-a-file-into-the-cake trick might not work in prisons anymore, but it’s still as fresh as ever when it comes to promoting TV shows as far as I’m concerned.

prison-break-cake-nail-file promo

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