It’s not hard to engage people when you’re using promotional products. Armed with some specific marketing goals and a good idea of who your audience is, tangible promo items can easily make a bigger impact than traditional marketing mediums (I’m looking at you, TV and print!).
What really impresses me is when companies take a common promotional product and find a way to put a unique spin on it. Here’s a great example from Lipton. To promote their new green tea, they took a traditional custom shopping bag – a pretty basic product – and turned it into something that has people doing double-takes when they see them on the street!