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Dollar Menu Hits Ad Agencies


The 99 cent pizza slice place near us has a line around the block, and even ultra-fancy restaurants like Per Se are adding low-priced bar menus. It was only a matter of time before ad agencies jumped on the bandwagon. After all, they are often perceived as expensive regardless of how valuable their service may be. Grey Amsterdam created this tiny direct mail piece to highlight their new “Lite” offering: small projects at small prices to accommodate the budget-minded client. What’s next? Corporate law firms slashing their hourly rates? Corporate CEOs rolling back their salaries to mere tens of millions instead of hundreds of millions? (via Direct Daily)

mini-direct mail


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