Shoes. Kicks. Sneakers. Whatever you call them, everybody wears them before stepping foot outside the house. (Or at least they should.)
Have you ever considered marketing with custom shoelaces? Whether you’re promoting an athletic team, a school, a charitable organization or your business, promotional laces get your logo seen with every step.
Here are some ways to weave promo shoelaces into your campaigns:
1. Wellness events.
We’re not just talking marathons and fun runs (although those are awesome opportunities). Custom shoelaces are great giveaways for corporate wellness initiatives, weight-loss clinics and group exercise events. If people are lacing up their sneaks to hit the pavement, you should be there with promo laces to show your brand’s support.
Cookie dough and frozen pizzas have been done. Mix it up by selling promotional shoelaces to raise funds for a sports team, cause or school. If it matters to people, they’ll want to show support. While other fundraisers get eaten up, laces are long-lasting reminders.
Put a creative spin on your other promotional giveaways by using custom shoelaces in the packaging. They’re meant to be tied, so use them in place of ribbons for a unique presentation. You can also package laces with another item, such as sunglasses or sunblock, or tuck them inside a sports bottle for a combo giveaway.
4. Grand openings.
Logo shoelaces are a great way to show that your company is making strides, moving in the right direction, or stepping up your game. Hand them out at grand openings as tangible reminders of the big event.
5. Tradeshow giveaways.
You don’t have to be exhibiting at a fitness convention to hand out custom shoelaces. They’re a unique, useful giveaway that can be easily transported back home (nobody needs extra bulk at a tradeshow or conference). And hey, some folks might switch out their laces on the spot. People can easily walk miles and miles at tradeshows.
Though you may not have considered marketing with them, custom shoelaces are one of the most visible, versatile promotional tools. They work with uniforms, athletic shoes, construction boots and even roller skates and ice skates.
Give them out; walk away with some great brand exposure.
Promo know-how tip:
Not all custom shoelaces are the same. You can get them embroidered with your logo or message, or opt for dye-sublimated laces for a colorful, intense impact.