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How the Pros Promo (Part Three)


We’ve seen what products the pros use and how they use them when promoting at trade shows and events. But in an accountability-driven marketing environment, how do they measure success?

The top three ways in which tradeshow professionals measure the success of the use of promotional products are: *56 percent of tradeshow professionals used ‘increased traffic at their booths’ to measure the success of using promotional products at their tradeshows and events.
*40 percent of respondents measured the success of using promotional products by tracking sales growth.
*25 percent of respondents measured the success of using promotional products by tracking customer retention.


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