We’re about a month away from the official first day of spring (March 20), and with spring (almost) in the air, it’s time to think about sports and outdoor promo items.
When your customers are enjoying the great outdoors after a long, blustery winter, you can be enjoying some great brand exposure with promotional products. From Frisbees and sunglasses to pedometers and water bottles, custom products are a creative, timely way to get your message out there.
So, how do you freshen up your marketing with sports and outdoor promotional products? Start with these ideas, and call our Brand Consultants for strategies on getting your brand seen this spring.
Pair your promos with customers’ outdoor pursuits.
Are they hitting the bleachers for spring baseball games? Or perhaps they’re going camping or starting up an outdoor jogging routine? You want your logo giveaways to be relevant and useful to your customers, so the more you know about your target audience, the more appealing your promo products will be.
Get your logo on the links.
It’s a fact: Business gets done on the golf course. That’s why smart marketers use promo items to get their logo in front of golfers and spectators. From prizes to fundraising items to giveaways, personalized golf gifts can have a lasting impact on your brand.
Target tradeshow attendees.
If you’re exhibiting at a tradeshow this spring, give out sports and outdoor promo items to set your brand apart. They’re different from the typical tradeshow freebies, and they’re useful immediately—especially if you’re in a warm-weather destination. Stay on budget by handing out smaller items such as golf tees or sunblock to the crowd, and giving higher-end promos such as umbrellas or blankets to your top prospects.
Marketing with sports and outdoor promo products makes your brand relevant when your customers are spending time outside. Everybody likes free stuff, and whether your giveaways promote play or leisure, they’re right on time for your customers to “live in the sunshine, swim the sea, drink the wild air …” —Ralph Waldo Emerson
Promo know-how tip:
Give your customers some variety by handing out kits of promotional products to use outside. Our Brand Consultants can create anything from a golf-themed kit to an outdoor pack containing sunblock, lip balm and aloe vera.