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Jell-O Promotion Makes Super Bowl Defeat Sweet


To the victor go the spoils; to the loser go … Jell-O chocolate pudding cups. Starting tomorrow, 49ers fans will be consoled by truckloads of freebies from Jell-O Pudding. Surprise! Your spirits won’t be down for long, San Francisco.

Cups of the sweet stuff will be handed out at various spots around the city for the pudding drop promotion. Local 49ers fans can check the promotion’s site (FunThingsUp.com) to see the locations and times of the giveaways. Far-flung fans can download a coupon for a freebie.

To make it even sweeter, former 49ers star defensive back and Pro Football Hall of Famer, Ronnie Lott, will be handing out pudding cups.

“It’s a fine line and we don’t want to ever come across as rubbing it in,” Greg Gallagher, senior brand manager for Jell-O, told ESPN. “But it was a big accomplishment to get to this game and we want to give these fans a little something to look forward to.”

Clever marketing play, Jell-O. We like the lighthearted approach to losing the Super Bowl, and it’s a fun way to make the most of being the runner-up. When you lose some, you win some. Got your spoons San Francisco?

http://youtu.be/EcFPyNskRWk


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