It’s no doubt some Americans have gotten lackadaisical about their fitness—more than one-third of U.S. adults are obese, according to the CDC.
Nike is determined to do something about it. The company unveiled a clever way to get folks moving by giving them no other option—it removed actual seat bottoms from park benches and customized the backs with the Nike Run logo.
It’s an effective, can’t-miss way to promote health and fitness, while still promoting the Nike brand.
If snatching seat bottoms from park benches isn’t your thing, spread your message of health and wellness with promotional products.