Australian-based bag maker Crumple has, in what seems to be a pretty short amount of time, developed a really strong following worldwide. People seem to love their bags, but I think it really goes beyond that. They sponsor cool events, they definitely know how to get positive exposure, and they do some cool promotional products. Even inexpensive items like custom stickers and promotional matches are cute and distinctive. It obviously takes more than promos to build a great brand (a story, a personality and a unique value proposition help), but more and more I see promos being an integral part of great branding and community building.