Promos Hit the Retail Racks

Here’s a terrific promotion by The North Face. The outdoors outerwear and equipment manufacturer was having trouble finding ways to promote their brand in retail stores, so they created a series of “Outdoor Essentials” like stick and rock, that were put into retail packaging and left in the stores. Not surprisingly, the promotion attracted a lot of attention and increased sales of actual North Face products significantly. (via Direct Daily)

north-face-outdoor essentia

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