What better way to market a quirky, meticulously animated movie, than by sending 50 unique, handmade boxes to 50 bloggers?
That’s what the marketers of Coraline did, and it generated quite a bit of buzz. Most of the bloggers who received the boxes wrote about and posted photos of them.
Because many of the items included in the boxes were used in the actual movie, it was a great way to generate interest for the unique (at least in these days of CGI) animation techniques that were used.
