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Three Ways To Make Your Promotion Stick


When companies or individuals invest in promotional products, they want their message to be seen by the masses; they don’t want their logoed items to be discarded or forgotten.

While every promotional item serves a valiant purpose, products that have these three characteristics are the ones that stick around for the long haul.

For a promotion with staying power, choose promotional items that are …

  • High-quality. You don’t want your logoed product crumpling in the hands of consumers. It wouldn’t thrill them very much, and it wouldn’t exactly do wonders for your brand. Always opt for well-made, durable promotional products.
  • Functional. If people have a use for it, they’ll keep it around, whether it’s a logoed bag or a promotional travel mug. Consider the lifestyle of your target audience, and select custom products that will mesh right in with their everyday tasks.
  • Appealing.  Logoed products have to look good if you want recipients to wear them, use them and display them. Design, color, materials and logo placement all matter, so don’t skimp or overlook the details.
Take this backpack, for example. It’s from an event in 2008, but the recipient is still using it four years later. That’s because it has the three characteristics of a lasting promotional product.

Promo know-how tip: Not all promotional products are destined to stick around for years—that’s simply not their purpose. But if that’s what you have in mind for your next promotion, you know what characteristics to look for.


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