Here’s a great way to increase the effectiveness of your email marketing, while building greater loyalty amongst your core buyers. First, make up a name for the people who really love your products: Peetniks works. Second, give them a chance to identify themselves as Peetniks while they enjoy your product: offering them an insulated travel tumbler is perhaps the perfect choice. Pete’s clearly knows how to build a brand, and a community by reaching out to their customers in ways that matter to them. Check out a previous cause marketing email featuring a custom cycling jersey. Full disclosure: I love Pete’s coffee!